Eyeota Strengthens Its Focus on Key Markets and Verticals
Eyeota, the global leader in audience data, appoints Jamie Jager to Director, Agency Sales, to accelerate the company’s growth and further support clients across the Midwest and Toronto, Canada.
The addition of Jamie allows Eyeota to strengthen its endeavors in key markets and verticals, including automotive and retail. Jamie manages strategic agency relationships in the region and supports client campaign initiatives. Her experience spans 10 years, executing digital campaigns for top automotive brands, such as GM, Chrysler, Ford and Lincoln. Over the course of her career, she has opened and developed new sales territories across Ohio, including Columbus, Cincinnati, Toledo and Cleveland, as well as within Detroit, Michigan. She is based in Detroit.
“It is an exciting time for us as we further establish our presence in the U.S. With consumer confidence and spending on the rise, there is an opportunity for us to increase our efforts in other markets,” said Kevin Tan, CEO, Eyeota. “We are thrilled to have Jamie on board to support our growth through her expertise and experience with brands and agencies in the region.”
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Jamie worked at leading advertising and digital media companies, including Drawbridge and RadiumOne, where she was instrumental in both ad tech companies’ expansions into Michigan and Ohio. While at Drawbridge, Jamie generated over 25 new accounts within her first year, producing more than $1.5 million in revenue. At RadiumOne, she generated $5 million in requests for proposals and initiated more than 30 accounts within a year.
“We see a shift in advertising where data is the driving factor for strategy and execution. With over four billion unique audience profiles, Eyeota delivers quality data that helps marketers reach their target customers at the right time,” said Jamie. “I’m excited to join Eyeota and look forward to helping the company strengthen its presence in the region.”
Previously, she led and secured multi-million dollar programs with top automotive brands to promote the Huffington Post’s native advertising platform. Prior to that, she was at GTB for five years where she managed the Ford account, helping to optimize its strategic communications and cost reductions across national and local campaigns.
Jamie holds a bachelor’s degree from Northwood University and a master’s degree from Northwood’s University DeVos Graduate School of Management.
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