Partnership Brings the Power of Brand-Focused Social Analytics to Noggin Crisis, an Industry-Leading Crisis Management Application
Unmetric, an enterprise solution for branded content analysis and discovery, announced a partnership with Noggin, an enterprise resilience software company that provides risk, crisis, emergency, work safety, and incident management solutions.
Hundreds of the world’s largest brands and digital agencies use Unmetric to access insights from the owned channels of over 100,000 qualified brands across more than 30 sectors on all major social networks including Twitter, Facebook, YouTube, and Instagram. Noggin Crisis is an industry-leading crisis and critical issues management application that enables crisis management teams to monitor situations, understand the impact of an event on brand reputation and securely collaborate on the response.
This partnership and software integration brings Unmetric’s ability to monitor brand social activity, sentiment, and engagement to Noggin Crisis, enabling everyone from crisis and risk managers to company executives and board members to stay on top of how their brand is responding to crisis on social media and in turn, how consumers are reacting to the brand. This effectively brings together social response and crisis response.
“Social is such a critical component to crisis management, and we needed a partner that could provide us with the ability to monitor activity, sentiment, and engagement in near real-time via a robust, reliable API,” said Charlie Forsyth, Chief Product Officer for Noggin. “Unmetric was a perfect fit as they can provide us will all of the data we need, plus extra qualitative insights. Additionally, they were the only provider to support online, on-demand provisioning so our customers can start using our software and access Unmetric’s data within minutes through a fully automated process.”
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“Partnering with Noggin has allowed us to apply our data in an innovative and informative way,” said Mike Marzano, Head of Strategic Accounts & Partnerships, Unmetric. “While crisis management is a natural application for social data, this is a brand new avenue for us, and Noggin’s deep expertise and existing relationships open up new opportunities for how our data can benefit companies by guiding decisions that have far-reaching effects on brand health and reputation.”
Noggin Crisis was created by Noggin, an enterprise resilience software company with 10 years of experience in providing risk, crisis, emergency, work safety, and incident management solutions for organizations around the world. Noggin Crisis powered by Unmetric’s data is the only crisis management solution available that offers social sentiment monitoring.
Unmetric’s social data will be available to current Noggin Crisis clients immediately.
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