district m go Is Able to Provide a Complete Platform to Help SMBs Leverage the Full Power of Digital Advertising
district m is proud to unveil go, the evolution of mypixel. The new iteration of the platform is adding two new prospecting features: display advertising and search marketing to build on top of the rock solid retargeting platform that launched in the third quarter last year.
By integrating display advertising and search marketing technology, district m go is able to provide a complete platform to help SMBs leverage the full power of digital advertising.
At the time of this announcement, we sat down with Adrian Pike, CMO of district m, to better understand the roadmap to the launch of district m go.
We asked Adrian, “How does your recent launch – go, enable SMBs leverage the full power of digital advertising?”
Adrian answered, “go was launched last year under the name mypixel and as a retargeting platform only. Retargeting has proven to be highly effective in generating growth for businesses of any size and the ROI is always worth the investment. However, for retargeting to work to its full potential, websites need to have a steady flow of visitors coming through. That’s where go is different.
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Adrian added, “The platform helps entrepreneur work on two fronts: on one side, we’ve integrated two powerful prospecting technologies , display advertising and search marketing, to help them generate that traffic. On the other side, the retargeting feature that was used in mypixel is still there to help users re-engage with their visitors, increasing their chances of conversion by over 70%. The last key ingredient to the mix is providing all those services in one, easy-to-use platform that small businesses don’t have”
district m go Includes All the Simplicity, Scale, and Support You Expect from a Digital Advertising Platform
Adrian further added, “go includes all the simplicity, scale, and support you expect from a district m platform on top of having some new exciting features. By integrating display advertising and search marketing technology, we are able to provide a complete platform to help SMBs leverage the full power of digital advertising. Not only can they engage with their existing customers, but they can also reach new and highly relevant audiences, all in the same platform.”
This evolution also includes a complete makeover, having been fully integrated to district m’s product suite.
CMO of district m said, “go has not only been branded with district m’s colors but has also undergone major improvement regarding the user interface. We continually work on making our platform as intuitive as possible, so that marketers of all experience can launch campaigns effortlessly.”
Designed specifically for businesses who do not have the time, resources or experience to invest heavily in digital advertising, go offers an integrated ad builder as well as clear and easy-to-understand targeting options to help small business owners launch their campaigns quickly and efficiently. The platform is also equipped with an extensive reporting suite to enable users to track their campaign’s performance.
Currently, district m provides a full-service advertising exchange that creates open, transparent marketplaces through which publishers and advertisers can quickly and easily connect to maximize today’s digital advertising demand.
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