ACTIVATE Introduces Their New Platform Merging Search, Data and Curated Lists for Brands and Marketers
Influencer marketing network, ACTIVATE, announced the launch of their new influencer selection platform, ACTIVATE Discover. The platform combines their data-driven search engine with expertly curated lists and influencer profiles, merging human strategy and technology, to support marketers in finding the best influencers for their campaigns.
ACTIVATE Discover’s enhanced influencer profiles include first-to-market data to assist marketers in crafting informed influencer strategy. New features include:
- Instagram Story Data–With Instagram Stories driving significant conversion for brands, the platform introduces first-to-market story metrics and content previews, allowing marketers to take advantage of this successful format
- Real Impression Data–The platform adds the market’s first real impression counts based on an influencer’s average number of impressions for Instagram, Facebook and blogs–no estimates involved
- First-Party Audience Data– Direct from Google Analytics, Facebook and Instagram, marketers can now see age range, gender and city level location breakdowns for influencers on Instagram, Facebook and blogs
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The platform’s profiles also include engagement rates broken down by engagement-to-followers and engagement-to-impressions. In-depth analytics from ACTIVATE’s network of influencers, who are opted-into the platform, allow for this combination of highly detailed audience data pulled directly from social platforms. Influencers also provide self-reported data including their favorite brands and samples of past work.
In addition to new influencer profiles, ACTIVATE Discover introduces Curated Lists to inspire marketers with some of the best in the business. Categories range from “Décor Envy” to “Female Fitspiration,” and the platform provides the option to create personalized and private lists from these categories, or starting from scratch.
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The platform will feature an “influencer of the day” and notable influencers of the week to introduce marketers to both new and established influencers, giving them additional exposure for collaboration opportunities.
“The introduction of ACTIVATE Discover allows us to provide brands and marketers with an unmatched range of data, creating additional transparency in influencer search and selection. These highly detailed metrics will make it easier for brands to choose the influencers that will best support their specific influencer strategy and goals,” said Kamiu Lee, CEO at ACTIVATE. “Our focus on humanistic relationships with influencers, combined with this data-driven approach, creates the opportunity for us to help brands make a measurable impact with influencer marketing.”
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