nFusz, the Hollywood-based digital technology company, announced at the Marketo Marketing Nation Summit, that it has joined the Marketo LaunchPoint Accelerate Partner Ecosystem, the industry’s first MarTech partner accelerator, and completed the integration of notifiCRM, its interactive video marketing technology, into the Marketo Engagement Platform.
notifiCRM’s seamless integration with Marketo is designed to enhance marketing content and dramatically improve conversion rates for Marketo customers through interactive video messaging that does the selling for you. notifiCRM’s direct integration with the Marketo Engagement Platform allows marketers to enjoy higher conversion rates by leveraging the power of nFusz’ interactive video technology. With notifiCRM, marketers can insert clickable calls-to-action in their existing sales and marketing videos and access real-time video analytics including pixel tracking.
The available in-video interactive features include click-to-buy, click-to-call, click to schedule a meeting, and many more — all of which allow customers and prospects to interact with, and respond to, the sales and marketing content while the video is still playing, without leaving the video, and while customer and prospect interest levels are piqued. The videos are viewable on any device without the need to download any additional software or player.
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The collaboration provides Marketo customers with detailed video messaging data analytics that are fully synchronized across the nFusz and Marketo platforms, providing Marketo customers with powerful automated sales and marketing tools. Marketo sales representatives will offer the integrated notifiCRM product to current and future Marketo customers.
“We are thrilled to welcome nFusz as a member of the Marketo LaunchPoint Accelerate Ecosystem. Video has become an essential tool for all marketers and nFusz’s next-generation interactive video platform is the tool all forward-thinking marketers need in order to stay ahead of this burgeoning trend,” states Shai Alfandray, Marketo’s Vice President, Global Head of ISVs, LaunchPoint Ecosystem.
“We’re very excited that our interactive video sales technology is now part of the Marketo Engagement Platform, the pre-eminent marketing solution for marketing professionals all over the world. This partnership gives marketing professionals access, through their familiar Marketo interface, to the power of our interactive video sales and marketing tool to create more effective customer engagement and drive conversion rates to new levels,” states Rory J Cutaia, CEO of nFusz.
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