New report documents consumers’ continued desire for faster, targeted text messaging from businesses and organizations.
EZ Texting, the premier text marketing platform for small and large businesses, released the 2024 Consumer Texting Behavior Report, documenting consumer attitudes and feelings toward text marketing in 2023.
Now in its third year, the report reveals that text messaging has become the dominant consumer preference over other channels for convenience messaging and customer support.
Consumers prefer text over all other channels combined for appointment reminders, account security, emergency notifications, delivery confirmations, and payment reminders. This is also the first year that text messaging (35%) beat out email (31%) and phone (29%) as consumers’ top choice for customer support.
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Other highlights from EZ Texting’s 2024 Consumer Texting Behavior Survey include:
- Consumers Are Actively Joining Text Campaigns…
- 81% of consumers said they had signed up to receive text messages from a business or organization—a 15% increase from 2021
- … and Are More Likely to Purchase Because of It!
- 58% say they’re more likely to purchase from a brand if they’ve subscribed to that brand’s text list.
- Consumers Expect Faster Responses From Businesses Than Ever
- 42% expect a response from a business within just 15 minutes.
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