Marketing Insights and Strategy Agency Coherency Adds Research Expert Jeff Jacobs to Its Team
Admitting that he’s excited to join Coherency, Jeff said, “Coherency is an industry innovator in how brands can deepen engagement with their consumers. Most consumers make purchase decisions on a subconscious emotional level before constructing a rationale. Coherency’s LoveQuotient is the first tool of its kind to diagnose and predict these emotional drivers of behavior using principles of relationship science and neuromarketing. These insights directly address the marketing challenges at hand. I’m excited to join Coherency’s expert team.”
Jeff comes to Coherency from Quri, where he led sales and client generation activities for prospective East Coast clients. Quri delivers real-time data and insights into retail conditions, using an innovative combination of mobile technology, big data analytics, and a crowdsourced workforce.
Prior to Quri, Jeff was senior vice president of research firm Ipsos. During his seven-year tenure, he served as the strategic account lead for some of the firm’s largest clients based in New York. While working in Paris, he led Ipsos’ global forecasting platform, providing sales projections and marketing optimization for new products.
Also Read: Marketo Names Chief Marketing Officer and Chief Customer Officer
In addition to being a provider of insights, Jeff has extensive experience working with major consumer goods companies. He led the insight functions for numerous brands, communication programs and new product launches with Clorox (Oakland, California) and Henkel (Duesseldorf, Germany).
Speaking about his namesake colleague, Jeff Meleski, CEO of Coherency, added, “Jeff brings deep experience across many dimensions to Coherency. With his ability to design compelling studies, glean actionable insights from vast amounts of data and service the unique needs of clients of all types, Jeff will contribute greatly to the success of the firm and the satisfaction of our incredibly important clients. We are thrilled to have him join the Coherency team.”
Recommended Read: Socialgist is Now a Part of YouTube’s New Measurement Program
