Leading brands leverage the trusted voices of nano- and micro-influencers to reach untapped audiences with Infuse
Fluent, Inc., a leading performance marketing company, today announced the launch of Infuse, a proprietary influencer platform designed to help brands reach incremental audiences through the trusted voices of creators.
Led by a team of influencer marketing veterans, Infuse connects brands with a growing community of creators, influencers, and affiliates eager to promote exclusive brand offers. Streamlining the partnership process from start to finish, Infuse allows creators to discover and join campaigns, while working in lockstep with brands to achieve their ROAS goals.
“Fluent’s strategic investment in the influencer space enables advertisers to unlock new audiences, capitalizing on the popularity of channels like TikTok and Instagram to reach younger demographics,” said Cayla Gallo, VP of Growth at Fluent. “Leveraging the trust and loyalty creators have built with their followers, advertisers are able to access highly engaged audiences with strong lifetime value.”
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With Infuse, advertisers can tap into Fluent’s vast network of over 5,000 micro- and nano-influencers to expand their reach, selecting partners based on geo, platforms, network demographics, and more. Fluent’s proprietary influencer technology helps advertisers streamline workflows, improve campaign efficiency, and focus on performance, leveraging dynamic bidding to maximize budgets.
“We’ve seen continued success among mobile gaming clients leveraging Infuse to diversify their user acquisition strategy,” said Matt Conlin, Co-Founder and Chief Customer Officer at Fluent. “To meet growing demand from advertisers across our broader suite of performance solutions, we look forward to expanding our influencer solution into new app categories including social, utilities, gambling, and more.”
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