Brandwatch, the leading enterprise social suite, unveils its inaugural Change Makers Report which celebrates the 10 boldest organizations, brands, and individuals who have transcended their respective industries to evolve culture globally.
The report is a result of carefully segmented and analyzed data mixed with expert research, and harnesses the power of recently-announced advancements now embedded in Brandwatch’s AI Engine, Iris, to help identify and vet the most influential players of 2023. These latest revelations in GPT tech enable Brandwatch and its clients to tap into and act upon new movements and forces of change across media, culture, and consumer behavior.
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For this report Brandwatch defined Change Makers as those using their influence and following to trailblaze new frontiers – through curiosity, creativity, innovation, and action. That presence and those fanbases, in 2023, largely manifest themselves across a digital landscape of social networks, forums, blogs, and media coverage. Their influence reshapes the immediate conversation, and ultimately transforms consumer habits and public opinion on an unprecedented scale.
“The 10 Change Makers we’ve identified are influencing the cultural zeitgeist through their boldness, as well as the connection and trust they’ve built with their audiences,” said Carrie Parker, Chief Marketing Officer at Brandwatch. “Not only is Brandwatch celebrating that boldness and impact through the Change Makers Report, we’re empowering others to become agents of change in their own right – by helping them identify the moments meaningful to their brand at the right time to be able to take action.”
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