PebblePost, the leading marketing technology platform for the Programmatic Direct Mail channel, today announced the appointment of Samphel Norden as its Chief Technology Officer.
With decades of experience building sophisticated technological and data infrastructures, Samphel will oversee the engineering team and be responsible for technical strategy and execution. This hire comes at a pivotal time for the company as it continues to innovate and expand the ways in which marketers can create meaningful engagements with consumers at home and drive purchases everywhere.
“We are thrilled to welcome Samphel to PebblePost,” said Jacob Ross, CEO of PebblePost. “More brands are looking to scale in this high-impact channel than ever before. Samphel brings the right mix of technical vision, deep domain expertise, and a track record of successes to further strengthen our platform and data asset and delight our valued brand partners.”
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Samphel comes to PebblePost from EquityZen, a fintech marketplace platform, where he served as Head of Engineering. Before that, he held key engineering leadership roles across a diverse set of industries including SecurityScorecard, MediaMath, and Integral Ad Sciences, and has a deep background in distributed systems and managing data at scale.
With the deprecation of online identifiers like third-party cookies reducing the effectiveness of many digital advertising environments, Samphel sees PebblePost as advantageously positioned for the future due primarily to the company’s proprietary data asset, the PebblePost Graph.
“The PebblePost Graph’s ability to connect first-party intent and transaction data to stable households at scale will be critical for marketers looking for addressable channels in a cookieless future,” said Samphel. “But what excites me the most is the potential of that data to create better customer experiences and power profitable and measurable outcomes for brands. PebblePost has already accomplished so much in that vein, but we’re really just getting started.”
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