Fractal launches Asper.ai – a purpose-built interconnected AI product for consumer goods, manufacturing, and retail
Fractal, a global provider of artificial intelligence and advanced analytics solutions to entities including Fortune 500® companies, today announced the launch of Asper.ai. Building on the company’s existing AI capabilities, Asper.ai is a purpose-built interconnected AI solution for consumer goods, manufacturing, and retail.
“Asper.ai brings together some of the advanced data science capabilities and a team of experienced industry personnel to deliver a product that finally produces the efficiency and results that consumer goods and retail brands have long been waiting for,” said Andy Walter, Ex-SVP and CIO, Procter & Gamble.
Businesses are as dynamic and complex as they have ever been in the wake of the Covid-19 pandemic and subsequent digital transformation surge, meaning AI technology has become more important than ever. However, immense fragmentation exists across the AI ecosystem in retail and CPG. Asper.ai tackles these silos by providing an end-to-end AI product, unifying demand planning, inventory optimization and positioning and strategic pricing and promotion.
Marketing Technology News: MarTech Interview with Reeve Collins, Co-Founder at SmartMedia Technologies (SMT)
“Business success today is defined by how quickly and seamlessly brands are able to make decisions,” said Mohit Agarwal, CEO, Asper.ai. “Unfortunately, brands suffer from debilitating AI fragmentation and a lack of interconnectedness. Asper.ai looks to solve these challenges by driving interconnectedness through its autonomous decisioning product.”
“The opportunity for AI to unlock efficiency and drive growth is massive,” said Pranay Agrawal, Co-founder & CEO, Fractal. “At Fractal, we are constantly looking for ways to help consumer brands tap into new revenue and growth opportunities and Asper.ai is the next step on the journey.”
With budgets still incredibly tight in the wake of turbulent financial markets, Asper.ai’s demand planning and pricing and promotion modules – made available for limited test release – have already been shown to help businesses unlock growth and were also able to free existing manual bandwidth by using the Asper.ai product.
Asper.ai also unlocks additional flexibility for the businesses to avoid getting stuck in a linear AI maturity curve. With full scale implementation of Asper.ai, businesses can unlock AI for improved accuracy and continuous learning, platform for speed and agility and process transformation for improved value focus.
Marketing Technology News: Show Me the Money: Finding the Value in Mobile Messaging
