Reppenhagen builds high performing businesses with modernized systems and talent
Paul Reppenhagen has joined Chief Outsiders’ team of fractional Chief Marketing Officers (CMOs), bringing with him a wealth of cutting-edge go-to-market strategy and business-building skills honed while leading some revered consumer brands including Post, Famous Dave’s, and Malt-O-Meal.
Noted for his ability to align teams, grow share, margins, and profits, and eliminate complexity through compelling, multi-dimensional marketing strategies, Reppenhagen joins more than 110 fractional CMOs available for engagements via Chief Outsiders, one of the nation’s largest strategic marketing consultancies.
While serving as CMO, SVP Marketing & Corporate Strategy at Post Consumer Brands, Reppenhagen expanded market share and buying households in a hyper-competitive industry by pivoting marketing focus to core brands, re-engineering the advertising approach, amplifying R&D, and prioritizing retail focus and execution. The resulting changes helped lead Post’s brand portfolio to the No. 1 market share at retail giant Walmart.
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In a similar role as CMO, SVP Marketing & Strategy at MOM Brands, Reppenhagen transformed the marketing function with new Brand, Analytics, MarCom, and Digital teams and shepherded new competencies in licensing partnerships with Mondelez, Weight Watchers, and Dreamworks Entertainment.
Most recently, Reppenhagen served as President and CEO of Famous Products, Inc. where he executed a very successful turnaround and business transformation with new operating systems, digital marketing and messaging, product line launches, and talent.
“Paul is an engaging leader with a proven record of turning around underperforming businesses, driving growth, EBITDA, and team engagement,” said David Vroom, Managing Partner, Chief Outsiders. “By developing and executing a clear, winning strategy, he simplifies complexity, eliminates team confusion, and aligns and optimizes marketing resources to drive brand growth, market share, and customer penetration while also driving stellar financial performance.”
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