Aunalytics to Speak at Three Industry Events About Data-driven Marketing that Empowers Midmarket Banks and Credit Unions to Win Against Large Financial Institutions

Leading Data Platform Provider Will Feature Its Aunalytics Daybreak for Financial Services at Banking and Credit Union Events Throughout May

Aunalytics, a leading data platform company delivering Insights-as-a-Service for enterprise businesses, announced today its participation in nine banking and credit union events in May. The company will present at three of the events to discuss how midmarket banks and credit unions in particular can use artificial intelligence (AI)-powered data analytics to compete more effectively against their large, national counterparts.

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Aunalytics will also showcase its Daybreak^TM for Financial Services advanced data analytics solution designed for community banks and credit unions at:

• Pennsylvania Community Association of Bankers, May 2-3
  • May 2, Aunalytics President Rich Carlton: How to Leverage Your Data to Compete
• Illinois Credit Union CONNECT, May 5-6
  • May 6, Aunalytics Vice President of Sales Ryan Wilson: Leverage Your Data with Advanced Analytics to Grow the Life Time Value of Members
• Indiana Bankers Association MEGA Conference, May 9-11
  • May 11, Aunalytics President Rich Carlton: Harness Your Data to Personalize Customer Intelligence and Achieve Competitive Advantage
• Wisconsin Credit Union League Annual Convention & Expo, May 11-14
• National Credit Union Conference for Directors and Senior Management, May 12-15
• Pennsylvania Bankers Association Annual Convention, May 12-15
• New Jersey Bankers Annual Conference: Making Connection, May 18-21
• Texas Bankers Association Annual Convention, May 18-20
• CrossState Credit Union Association Reconnect Annual Convention, May 22-24

Daybreak for Financial Services enables midsize financial institutions to gain customer intelligence and grow their lifetime value, predict churn, determine which products to introduce to customers and when, based upon deep learning models that are informed by data. Built from the ground up, Daybreak for Financial Services is a cloud-native data platform that enables users to focus on critical business outcomes. The solution seamlessly integrates and cleanses data for accuracy, ensures data governance, and employs artificial intelligence (AI) and machine learning (ML) driven analytics to glean customer intelligence and timely actionable insights that drive strategic value.

“Consumers demand digital experiences and view personalization as the default standard for engagement. Personalized marketing in a digital world matters more than ever before, especially for midmarket banks and credit unions that have traditionally relied upon hometown, white glove service to win customers,” said Katie Horvath, Chief Marketing Officer of Aunalytics. “Using Aunalytics Daybreak for Financial Services, midsize financial institutions can now deploy advanced analytics to make data-driven, more personalized interactions. This allows them to target-market more efficiently, reach high-value customers or members with the right product offering, and win business away from competitors to expand value. We look forward to meeting with bankers and credit unions at many industry events in May, and demonstrating how Daybreak for Financial Services can help them strengthen their position in regional markets and compete more effectively.”

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