Businesses can attain unparalleled context for confident, location-based decision making with new data enrichment product
Precisely, the global leader in data integrity, announced the launch of Property Graph, the newest addition to its Precisely Addresses product family, that makes it more efficient to see the relationships between data related to buildings, parcels, property attributes, addresses, and points of interest. The product equips customers with the most comprehensive view of properties possible, providing maximum context for location-driven decision making.
Marketing Technology News: Charles River® Development Announces Collaboration with Precisely to Incorporate Enterprise Data…
“We developed Property Graph in response to our customers’ need for a comprehensive view of properties – ensuring that it integrates seamlessly into business processes alongside our existing data enrichment products”
Organizations spend vast amounts of time and money identifying and maintaining the relationships between property-related datasets. With Property Graph, a connected and current view of properties can be readily accessed and directly integrated with business processes.
Property Graph can be leveraged by a variety of industries that require a comprehensive view of a property to accelerate confident decision making, grow revenue, and reduce business risk, including:
- Telecommunications: Telecom providers can leverage relationships between property features and addresses to identify serviceable locations, even when they are located within multi-dwelling or multi-tenant units. This unlocks new customer potential, helps optimize networks according to demand, and supports critical connectivity initiatives such as the Federal Communications Commission (FCC) Affordable Connectivity Program.
- Public Sector: Local and federal government agencies can tie together multiple property attributes to effectively locate underserved areas, boost broadband and infrastructure initiatives, and gain funding to support new government programs.
- Insurance: Property and casualty insurers can gain a more precise understanding of location and associated risk to more accurately inform pricing strategy and better target, grow, and retain their most profitable customers.
- Real Estate: Technology-driven real estate companies can make more confident decisions based upon a better understanding of the key property features of an address, the number of other units at a given location, and the identification of landowners for multi-dwelling units.
Marketing Technology News: MarTech Interview with Lisa Bennett, VP Marketing at Kaltura
“We developed Property Graph in response to our customers’ need for a comprehensive view of properties – ensuring that it integrates seamlessly into business processes alongside our existing data enrichment products,” said Dan Adams, Senior Vice President of Data Strategy & Operations at Precisely. “Our deep spatial and data domain expertise enables us to understand the nuances between many data sources and create a product that is unparalleled in the market. Providing this level of context is essential for data integrity – it provides our customers with a solid foundation of trusted data for more confident decision-making.”
