Industry-first intelligence tool from McFadyen Digital connects marketplace, e-commerce, CRM, ERP, and web analytics platforms.
McFadyen Digital, the leading global strategy and implementation agency for e-commerce marketplaces, has officially launched the Marketplace Performance Management (MPM) Dashboard, an industry-first performance management tool for operators of online marketplaces.
Marketing Technology News: MarTech Interview with Shoel Perelman, VP Product Management at Pegasystems
While there are many generalized tools for reporting and analytics, there is very little available specific to the needs of the marketplace operator. McFadyen Digital has eliminated this blindspot with the first release of the MPM Dashboard, which offers KPIs specific to marketplaces.
The MPM Dashboard enables operators to reliably quantify meaningful metrics pertaining to both customer and seller audiences, allowing for the first true 360-degree view of marketplace performance.
“McFadyen’s MPM Dashboard is helping ChemDirect develop the insights we need to make better business decisions more quickly along our marketplace journey. It’s been a game-changer,” said Grant Lacy, Product Manager of the ChemDirect marketplace.
“This new Marketplace Performance Management Dashboard is the only tool on the market that focuses on both the consumer and seller optimization aspects of the marketplace model, which is a huge advantage for marketplace operators,” said Lee Riesterer, chief digital officer for McFadyen Digital.
Built with a collection of industry-leading analytics tools delivering an array of KPIs, the Marketplace Performance Management Dashboard is designed to become the heartbeat and the brain of a marketplace business as a quantitative focus on vital metrics becomes the primary driver of actionable insights. With connections for e-commerce, marketplace, CRM, ERP, web analytics, and more, it is now possible to gain a complete view of not just customer activity and engagement, but also to learn deep insights regarding the sellers on your marketplace.
Marketing Technology News: McFadyen Digital Creates ‘Marketplace Connector’ to Integrate Two Top Platforms
