New App Brings Monetizable Play and Deep Fan Engagement to Link in Bio
Koji, the world’s most powerful Link in Bio platform and the leading app store for social media, announced the launch of Truth or Dare, a new Link in Bio app that encourages engaging and meaningful interactions between creators and their fans.
Marketing Technology News: Anvil Launches Workflows to Automate Complex Webs of Paperwork
Truth or Dare mashes the familiarity and fun of Ask Me Anything, i.e. the Truth, with internet challenge culture, i.e. the Dare, to create a uniquely playful experience for both creators and followers. Once the app is live on a creator’s Link in Bio, any fan can pay money to either ask the creator a question, or dare them to complete a challenge. Other fans can boost the question or dare by contributing more money to the post. If a creator completes the challenge, they receive the donated money. If not, it is automatically refunded.
“It’s important for creators to develop authentic and personal rapport with fans, so finding natural and exciting ways to foster these relationships is an important quality of social apps and games. Truth or Dare takes a familiar concept and adds a modern, digital twist to encourage deeper and more meaningful relationships between fans and their favorite creators, while ultimately earning the creators an income,” said Sean Thielen, Koji co-founder.
The new app is free to use and available on the Koji App Store.
Marketing Technology News: MarTech Interview with Eddie Porrello, Director of Product at Amber Engine
