Global Fashion Icon Embarks on Long Term Digital Strategy
Contentstack, BigCommerce and Like Digital have joined forces to deliver an agile, global digital platform and ecommerce capabilities to La Perla Beauty, the cosmetics and fragrance subsidiary of iconic Italian lingerie brand La Perla. As part of the project, BigCommerce has joined the Contentstack Catalysts partner program.
Following a thorough review of the market, La Perla Beauty will launch more than 20 storefronts on Contentstack and BigCommerce technology, with build and implementation from Like Digital, the award-winning strategic digital agency.
“As a new haute fragrance house, we are committed to the practical expression of our brand pillars of taking care of our bodies, the planet and each other,” said Pamela Reynolds, Vice President of eCommerce for La Perla Beauty. “When it comes to the La Perla Beauty digital experience, we place huge value on education, community and demonstrating our Clean Beauty credentials – and typically these considerations are beyond the capabilities of a traditional CMS.”
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“As a newly launched subsidiary of a global luxury icon, we took a strategic, long-term view of this investment,” continued Reynolds. “Our choices are the first stage of a much longer-term strategy, reflecting not only our immediate needs but the plans for growth two or three years hence. However, with only a small, focused team we looked to the technology to do a great deal of the heavy lifting such as the issues of multiple languages, localisation, and the addition of new technologies, whilst still being easy to use.
“This agility, flexibility and preparedness for the future is what we have found in the headless architecture and MACH approach of Contentstack, Like Digital and BigCommerce. Despite more than six decades of heritage at La Perla we have approached this project with a very exploratory, ‘start-up’ mindset, asking ‘can we do this’ and ‘what if?’. The result has been a roadmap of consistent innovation to support a series of launches.”
“Iconic brands like La Perla, looking to bridge their premium luxury presence with innovative digital expression, are turning to technology that can deliver on this promise,” said Neha Sampat, Chief Executive Officer Contentstack. “The breadth and depth of planning that has gone into the technology decisions made by La Perla Beauty are clear; they have developed a strategic roadmap that makes the most of MACH capabilities and we are very excited to play a role as these new digital experiences come to life.”
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