People-based audience provider, V12 Data, announced the launch of its’ holiday audience segments, powered by the company’s industry-leading purchase intender solution, V12 Signals. Utilizing V12 Data’s holiday purchase intender audiences, retail brands can now target consumers who have indicated high purchase intent based on off-line shopping indicators integrated with on-line (mobile and desktop) content consumption, web visits and keyword searches.
“As a leader in identifying actively engaged shoppers, I’m thrilled with the launch of our newly developed holiday audiences. These audiences include consumers who are known to be highly engaged and have expressed real-time purchase intent via web visits and digital content consumption versus more traditional data sets which include only modeled and off-line demographic data,” said Michelle Taves, EVP of Data Strategy and Product Management.
Examples of key audiences include:
- Holiday (Thanksgiving, Black Friday, Cyber Monday, Christmas, Mother’s Day, and Father’s Day)
- Season (Graduation Gift Buyers, Back to School, Outdoor Entertainers, Spring Break Planners, and Holiday Travelers)
- Shoppers (Holiday Toy Shoppers, Luxury Holiday Shoppers, Early Holiday Shoppers, Holiday Entertainers, Holiday Cooks, and Post-Holiday Bargain Shoppers)
- Sports (NFL Football Fans, Super Bowl, March Madness, and Summer and Winter Olympics Followers)
“The moments when consumers express an intent to purchase are key opportunities for brands to engage and convert shoppers at the right time and with the right message,” said Anders Ekman, CEO of V12 Data. “V12 Data’s holiday audiences represent exactly this group of highly-engaged shoppers who are most apt to respond to marketing messages that have been tailored to their unique needs. Our clients have experienced tremendous success using our purchase intender data, and these new audiences represent the next evolution in the V12 Signals set of in-market solutions.”
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