The partnership enables Netcore Cloud customers to leverage AudiencePoint’s realtime inbox signals in transactional email messages.
Globally recognized martech SaaS company, Netcore Cloud has collaborated with industry-leading email data solutions provider, AudiencePoint, to enhance the Transactional Email API with the power of real time automation.
Netcore Cloud has been leading transactional emails for over two decades in 22 markets globally. With its focus on revenues through customer retention, conversion, activity, and sales, the company today is contributing to the marketing success stories of 5,000+ brands including Canon, Disney, McDonald’s, Nexxt, Puma, Westin Hotels & Resorts, and others. While Netcore Cloud competes globally with several other transactional API providers, none of them offer a data integration layer with the power of real-time signals. With its constant pulse on consumer behavior, Netcore Cloud was quick to identify the need for readtime automation.
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Re-engagement is becoming a mission-critical campaign type for most major brands. It’s far easier and cost effective to re-engage an existing customer than to acquire a new one.
“Transactional email APIs have long been the workhorse of email marketing, but rarely serve a strategic marketing purpose. Our partnership with AudiencePoint enables clients to leverage our global sending infrastructure with real-time precision to drive engagement-based campaigns, not just confirmations and receipts.” says Matthew Vernhout, VP, Deliverability for Netcore Cloud.
The partnership taps AudiencePoint’s RTO (real time optimization) product, an always-on set of event listeners, indexing and relaying signals flowing through their proprietary email dataset. “It’s a massive amount of data,” says Paul Shriner, Chief Innovation Officer at AudiencePoint. “We monitor a depersonalized set of over 500 million subscriber profiles, and index engagement data as it happens. We can then relay those signals back to our clients, allowing them to initiate automations, CRM actions, or a variety of other activities. And we do it in near real-time.”
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The integration of AudiencePoint RTO Data with Netcore Cloud’s Transactional API opens new possibilities for subscriber engagement, not typically associated with transactional content.
Matthew continued; “Re-engagement is becoming a mission-critical campaign type for most major brands. It’s far easier and cost effective to re-engage an existing customer than to acquire a new one. And when paired with the affordability and scalability of a Transactional API, our solution can create revenue opportunities in a layer of the marketing stack typically associated with the cost side of the business. It’s a true win-win.”
