TrueData is proud to present The Future of Publisher Addressability virtual event. On November 17th at 12:00PM EST, leaders from the most sophisticated publishers and supply-side technology companies will discuss addressability’s uncertain future.
Marketing Technology News: MarTech Interview with Rob van Nuenen, Co-founder & CEO at Channable
Cookies and Mobile Ad IDs are threatened with obsolescence, creating an existential ad revenue threat. Digital addressability seems to be evolving faster than most publishers can keep up. Attendees will learn what the leading industry solutions are doing to recoup addressability and future-proof their identity strategies, as well as ways to improve the CPMs without addressability. Panelists will be asked thought-provoking questions related to privacy, monetization, and big tech dominance.
Two panels will feature speakers from The Weather Co, AMC Networks, Warner Music Group, ID5, Permutive, Habu, and more. The first panel will address the unique needs of publishers who monetize via advertising while the second panel will cover the evolution of the supply-side technology landscape.
Can’t make the event? RSVP for exclusive content and on-demand recordings.
Marketing Technology News: BEN Group Fuels New Business and Technology Developments as Content Production and Consumption Soar
