Global production and marketing services company, Chimney Vigor Group (CVG), announced it will be rebranding under a new name, Edisen, the unskippable content company, to reflect its expanded creative and technology capabilities. Powered by its proprietary technology platform, Edisen offers clients genuine 360° services and builds upon the company’s creative foundation by delivering high-quality, premium content.
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“Rebranding as Edisen represents a new dawn for our business and the services we offer our clients,” said Edisen Global CEO Henric Larsson. “Our mission is to ideate, develop and produce content that is impossible to ignore. Technology enhances and empowers the creativity that is at the forefront of our business. Given our recent acquisitions, our 25-year heritage and the development of our own proprietary technology platform, our new name better reflects our unique combination of creative and technological innovation which enables us to deliver clients the world’s most powerful and impactful content.”
“The Edisen offering is built on three key pillars: creativity to mesmerize, cloud technology to organize and artificial intelligence (AI) to optimize,” said Larsson. “The Edisen technology platform was purpose-built to solve major industry issues by adding efficiencies to the creative production process, thus saving time and money, as well as optimizing the creation, delivery and performance of breakthrough, undeniably engaging and high-performing content.”
“Brands are demanding quality content that also draws an emotional response from viewers in every market of the globe. What we’ve built at Edisen is a creative tech stack that combines brilliant minds, a unique platform and AI capabilities. It enables us to develop great work, optimize it, and then deliver it with precision, efficiency and impact,” said Magnus Sorlander, Chairman at Edisen.
The origin of Edisen began nearly 25 years ago as Chimney: a top resource for the world’s most recognized brands, for its ability to craft award-winning stories and campaigns. The company’s work has earned accolades and recognition ranging from the Academy of Motion Picture Arts & Sciences (Oscars), The British Academy of Film and Television Arts (BAFTA), The Cannes Lions, The Cannes Film Festival’s Palme d’Or, The Sundance Film Festival, Berlinale, and PromaxBDA. The adoption of the Edisen name marks the company’s continued global growth and success, fuelled by its excellent work, as well as a robust acquisition and innovation strategy.
In 2019, the company merged with media management specialists OneVigor to become CVG, completing its remit to offer clients end-to-end marketing services, from concept right through to distribution. In June 2021, the company acquired Tonik+, a revolutionary new platform powered by video intelligence technology that identifies and analyzes video content scene by scene before automatically repurposing it and serving it back into the market, improving viewer ratings by up to 50 percent.
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