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Jabmo Adds Google Integration to Create a Fully Omnichannel ABM Platform
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Google integration provides deeper insight into omnichannel marketing performance at an account level within a single platform
Jabmo, the leading provider of Account-Based Marketing (ABM) solutions to the manufacturing and life sciences industries, announces its latest integration with Google, making it the first truly omnichannel ABM platform. This latest addition to Jabmo’s award-winning solution allows B2B marketers to expand their marketing reach within target account buying groups and view account level activity across the world’s leading digital marketing channels—all within a single platform. The Google integration was released to existing customers earlier this year.
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Mark Durante, Vice President of Product & Engineering at Jabmo, said, “With a single, unfiltered view of their ABM performance, our customers can now get a much more accurate picture of how their Google and other marketing channels are driving engagement with key accounts. Our latest integration with Google creates a truly omnichannel view and helps B2B marketers eliminate wastage by only sending ads to their most important accounts.”
Jabmo’s integration with Google follows recent integrations with Facebook, Instagram and LinkedIn, adding to the platform’s legacy capabilities of account-based analytics, IP-based display advertising, and marketing automation. With Jabmo’s Omnichannel ABM platform, B2B marketers can:
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- Reach and engage target accounts via the world’s largest advertising platforms
- View campaign performance at an account level within a single platform
- Alert sales teams on key account engagement surges
- Increase win rates
- Shorten complex sales cycles
Nick Heys, CEO of Jabmo, concludes, “Every digital marketing channel can deliver some level of target account engagement, but the true power of ABM comes when all channels are seamlessly integrated in an omnichannel strategy. Our mission at Jabmo is to help B2B marketing and sales teams adapt to the new world of digital buying and selling. Thanks to all the capabilities added to the Jabmo ABM Platform this year, including the Google integration, our customers can now reach their target accounts wherever they are online—early and throughout the entire buying cycle.”
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