Just For Laughs breathes new life into the technology scene
The Just For Laughs Group, an international powerhouse in the creation of multi-platform comedy content, and GameOn Technology, the industry-leading conversational AI platform, announced today that the organization’s official chat application is now available on Facebook Messenger ahead of the Just For Laughs MONTRÉAL Festival.
Marketing Technology News:MarTech Interview With Michael Marcellin, CMO At Juniper Networks
The Just For Laughs chat experience gives fans a front row seat to all the latest news and festival information, even providing users with the ability to search for content by specific comedians. Users can sink their teeth into their favorite jokes, visit the HAHAHA Shop, discover new stand-up, book artists for corporate events or even purchase tickets for all the Just For Laughs tours and festivals. Fans of comedy will continue to be amused by the Just For Laughs chat applications; it provides a truly unique and evergreen experience keeping users coming back for more.
“These days fans can go so many places to get their comedy fix, and content is almost exclusively driving the conversation.” said Kalin Stanojev, Co-founder and Chief Product Officer, GameOn Technology. “Just For Laughs has really pushed the boundaries and shown they can engage with fans on a number of levels, be it content discovery or support, all while maintaining the fun and irreverent tone that keeps them a leader in this space.”
Marketing Technology News: Streaming Global Appoints Former Sony, Disney, And Dr. Seuss Executive
“There are so many directions one can go with comedy and Just For Laughs wants to help our fans to both discover new ways to find what they’re looking for and dive into something they might not have seen before,” said Anne Belliveau, Chief Marketing Officer, Just For Laughs Group. “This new chat experience is another step in our strategy to extend our global reach and provide fans with a fresh way to have a chuckle.”
GameOn Technology and the Just For Laughs Group are breaking away from the standard format of a chatbot by focusing on the voice matching the comedic tone of ‘Just For Laughs’ brand. This is accomplished by leveraging ChatOS™, GameOn’s proprietary end-to-end development and integration platform designed specifically for the future of messaging and voice applications. The Just For Laughs chat experience lets fans know upfront they are speaking with an AI and aims to bring the same entertainment a user would expect from any of Just For Laughs’ other channels.
GameOn has been known for its expansive work in the sports arena with heavy weights like Mike Tyson, The NHL, PGA TOUR and NBA all leveraging GameOn’s technology for their chat experiences. Just For Laughs marks GameOn’s further move into the entertainment space and additionally demonstrates the potential for chat in a variety of sectors.
Marketing Technology News: NEXTGEN TV Expands To 11 Phoenix Stations, Delivering The New Generation Of Digital TV Broadcast…
