Google Cloud and The Home Depot have extended their multi-year cloud partnership to expand on the retailer’s digital transformation and provide customers with enhanced shopping experiences by blending physical and digital environments. As one of the first major retailers to migrate its website to the cloud, The Home Depot has built upon Google Cloud’s expertise in infrastructure, artificial intelligence (AI), machine learning (ML), and data analytics to enrich customer experiences no matter how they choose to shop–in-store, online, or on mobile devices.
Marketing Technology News: MarTech Interview With JR George, Administrative Vice President At Trustco Bank
In 2020, with 86% growth in digital sales, The Home Depot relied on Google Cloud’s flexible and scalable technology infrastructure to meet an unprecedented surge in online customer demand. Today, working on top of this scalable and stable environment, The Home Depot continues to build and deploy new capabilities to meet the rapidly evolving needs of the company’s customers and associates. For example, The Home Depot recently launched a “Rent Online, Pick Up In Store” reservation service for equipment rental. This new service, available on homedepot.com and in its mobile app, saves Pro and DIY customers time and trips to the stores, because they now can check availability and reserve what they need in advance.
“To provide our customers with the flexibility to shop whenever and however they want, we’ve been intensely focused on building an innovative foundation for our systems and applications,” said Matt Carey, CIO of The Home Depot. “We’ve built on Google Cloud since 2015, giving us the scalability and flexibility we need to meet growing demand and quickly introduce more personalized experiences for customers.”
Marketing Technology News: Zenlayer Launches Global Accelerator To Enhance Gaming, Media, And Application Performance
The Home Depot also uses Google Cloud’s AI/ML tools and BigQuery database, which allows its growing team of data scientists to provide real-time insights more quickly across the enterprise. These include more flexible assortment planning, advanced predictive inventory management, and more robust logistical insights to help enable the fastest, most efficient, and most reliable supply chain in home improvement. The company also uses Google Cloud’s AI capabilities to power the voice search feature in The Home Depot app, enabling customers to easily search for products using natural language recognition. Additionally, The Home Depot’s new Interactive Voice Recognition (IVR) system uses Google’s DialogFlow to create a more efficient self-service experience when customers are searching for post-purchase assistance.
“As shoppers become even more interconnected, The Home Depot has consistently improved customer experiences in-store and online through AI-powered services,” said Thomas Kurian, CEO, Google Cloud. “The Home Depot’s long-standing focus on technology and early adoption of cloud allowed it to adapt quickly to support customers and associates during the pandemic. We’re proud to expand our partnership with The Home Depot to make home improvement faster and more convenient.”
Marketing Technology News: Epicor Survey Finds Supply Chain Digital Acceleration Is Critical To Fruitful Post-Pandemic Economy
