Leading global communications consultancy Ketchum was honored with 26 Cannes Lions for its work on behalf of its clients, including the Grand Prix in Titanium Lions for its work with Essity’s “#wombpainstories” campaign in partnership with AMV BBDO, Chelsea Pictures, Publicis Poke and Zenith.
Considered one of the most coveted awards of the Cannes Lions Festival, Titanium Lions celebrate game-changing campaigns that break new ground in branded communications. The #wombpainstories campaign utilized True View technology and world-class female animators to chronicle the experiences of people with wombs, on behalf of personal health and hygiene company Essity. Titanium Lions Jury President Susan Credle said of the campaign, “This work is going to teach women about their bodies, and this work is going to teach doctors about women’s bodies, and for [the jury], that was exceptional. We actually felt that we could see medical books being rewritten because of this campaign.”
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In addition to the Titanium Grand Prix, #wombpainstories won the Grand Prix in the Health & Wellness show, and Essity’s #wombstories won the Film and Film Craft Grand Prix trophies. Ketchum and its partner agencies also won two more Grand Prix on behalf of their work for Cheetos and Mastercard.
“These Cannes Lions are a direct reflection of the relationships we’ve built with our clients and across our integrated agency teams, most of whom have been partners of ours for many years,” said Mike Doyle, partner, president and CEO of Ketchum. “Together we create programs that reach people on both an intellectual and an emotional level, producing results that make a lasting impact on their businesses and that are also meaningful to society at large.”
On behalf of its clients, Ketchum and its agency partners won six Grand Prix Lions, seven Gold Lions, seven Silver Lions and six Bronze Lions across 13 Lions show categories – Titanium, Glass, Health & Wellness, Film, Film Craft, Brand Experience & Activation, Social & Influencer, PR, Creative Strategy, Direct, Entertainment for Sport, Creative Effectiveness, and Creative Business Transformation. The Cannes Lions International Festival of Creativity was held fully virtually for the first time in its nearly 70-year history, and the award program combined entries from work conducted in the 2020 and 2021 entry periods. These latest awards bring Ketchum’s total Cannes Lions wins to 131 since PR was first recognized by the festival in 2009.
“In this global celebration of creativity, it’s a real point of pride for us to be the most awarded firm in our industry since the inaugural PR Lions show in 2009,” said Betsy Quinn, partner and global awards director for Ketchum. “Our consistently strong performance, underscored by these six Grand Prix wins in this year’s festival, is a testament to the deep commitment to creativity and purpose we share with our clients and agency partners.”
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