Triton Digital, the global technology and services provider to the digital audio and podcast industry, announced the expansion of its monthly Podcast Reports to the Netherlands, in partnership with the NLO, the Dutch JIC for Audio Audience Measurement. The report provides insight into the Top 10 Networks and Top 100 Podcasts in The Netherlands from May 3 – May 30, 2021, as measured by Triton’s Podcast Metrics measurement service.
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In this reporting period, NPO took the #1 spot with 2.2M Average Weekly Downloads and 687,000 Average Weekly Users, followed by NRC Media with 491,000 Average Weekly Downloads and 192,000 Average Weekly Users. FD Mediagroep ranked #3 with 417,000 Average Weekly Downloads and 158,000 Average Weekly Users.
The Top Podcasts are also ranked by Average Weekly Downloads, in accordance with the latest IAB Podcast Technical Measurement Guidelines. Leading podcasts by Average Weekly Downloads include De Dag, Eerst dit, NOS Met het Oog op Morgen, and De Jortcast (NPO), followed by NRC Onbehaarde Apen (NRC Media). NRC Vandaag (NRC Media) took the #1 spot this reporting period.
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“We are thrilled to expand our partnership with Triton Digital to bring the industry standard for podcast consumption data to the region,” said Frans Kok, Managing Director at NLO. “With podcast consumption on the rise and an increasing number of advertisers utilizing the channel to reach their target audiences, providing credible and transparent consumption data is of the utmost importance.”
“We are pleased to partner with NLO to expand our Podcast Reports to The Netherlands,” said John Rosso, President of Market Development at Triton Digital. “We are confident that our data will help the region’s Podcasters, Networks, and Advertisers understand the audience reach and engagement, and further accelerate the growth of this already rapidly expanding medium.”
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