Together Higher Logic and ATS will deliver purpose-built, integrated capabilities focused on engagement and outcomes for associations.
Higher Logic, the industry-leading community engagement platform, has announced today a partnership with Association Technology Solutions (ATS) to build the next generation of Higher Logic products and the iMIS Engagement Management System from Advanced Solutions International (ASI). This innovative solution will give Higher Logic iMIS customers a unique 360-degree view of their members enabling them to further enhance the member experience.
Marketing Technology News: MarTech Interview with Lee Firestone, CEO at OpenReel
Key improvements include:
- Dynamic synchronization of profile fields empowering contextual based content
- New query content for the creation and management of use case driven lists
- Ability to manage custom fields in your member data
- Writeback key community and campaign engagement activity to iMIS for outcome driven dashboard views
“Now more than ever it’s critical that we support the member journey. At Higher Logic, our experience in supporting over 11 million iMIS association members with community engagement solutions gave us the foundation to innovate and grow, and we are just getting started,” said Higher Logic Chief Product Officer, James Willey. “This partnership with ATS is the next step in our journey where key business processes come to life, from marketing tools designed for the association marketer, to a purpose-built community designed for and by association experiences.”
As one of the global leaders in iMIS solution providers, ATS has a unique blend of experience in association management, accounting, and computer technology. iMIS fuses database management and web publishing into a single system to help associations with operational efficiencies, revenue growth, and continuous performance improvement.
Marketing Technology News: Comscore Vice President Kristin Sullivan-Stoesser to Moderate Panel at Advertising Research…
“Association Technology Solutions is excited to bring our vast iMIS knowledge and long history of integrating iMIS with third party solutions together with the knowledge and skill of the Higher Logic team to deliver the next generation integration between Higher Logic and the iMIS Engagement Management System,” said Randy Richter, Director of Technology Solutions and Partner at ATS. “We look forward to the new power this will give iMIS users.”
“We are thrilled to build on our great partnership with Higher Logic and help bring these new innovations to life,” said Edward Wendling, Vice President of Marketing at ASI. “When our customers leverage the collective strength of these integrations, it will create an elevated experience for their members.”
Marketing Technology News: Wipro Limited Appoints Tulsi Naidu to Its Board
