Alliance Data Systems Corporation , a leading provider of data-driven marketing, loyalty and payment solutions, announced its Bread division, a leading payments technology company that enables seamless checkout experiences for merchants and partners, will provide businesses using merchant acquiring services from Fiserv with access to Bread’s turnkey point-of-sale lending products, including installment loan and buy now, pay later options.
Bread will collaborate with Fiserv to enable a best-in-class suite of lending solutions for merchants, both online and in-store. Through the relationship, businesses can offer in-demand payment capabilities that provide their customers flexible spending options at the point of sale.
Marketing Technology News: MarTech Alliance Learning Membership
“Fiserv has been a trusted leader in commerce-enabling technology for decades, and serves businesses of all sizes and across a broad range of verticals,” said Derek Joyce, president, Bread. “We are excited to announce our strategic relationship with Fiserv and look forward to collaborating on an innovative digital payment solution that helps merchants unlock more revenue at the point-of-sale.”
“As Alliance Data reinforces its commitment to financial technology leadership through strategic alliances and investments, we are proud to work with Fiserv to enable more merchants with access to flexible payments technology that will meet the needs of their evolving customers,” said Val Greer, EVP and chief commercial officer, Alliance Data Card Services. “Our relationship with Fiserv will enable us to deliver innovative payment solutions at scale, driving both platform sales and receivables growth for Alliance Data.”
Marketing Technology News: https://martechseries.com/mts-insights/interviews/martech-interview-with-lauren-weinberg-global-head-of-marketing-and-comms-at-square/
By enabling pay-over-time financing solutions, Bread can help merchants drive more sales, reduce friction, improve customer engagement, and boost conversion rates by engaging shoppers throughout the sales funnel. Bread’s customizable payments platform and robust suite of application programming interfaces (APIs) will complement existing payment processing services offered by Fiserv.
“Fiserv is committed to enabling differentiated payment experiences that help our clients create more commerce at the point of sale,” said Mark Hennin, senior vice president of global business solutions lending, Fiserv. “By partnering with Bread we are providing our clients with access to a simple option that provides their customers payment flexibility, while also enabling businesses to deliver a seamless payment experience that can increase sales and customer loyalty.”
