GRP Ads Expands Its Reach in the Online Education Vertical With the Acquisition of path56, a Leading Full Service Marketing Agency in That Space

Global Response Partners ‘GRP,’ a digital media agency that specializes in maximizing customer lifecycle and retention management programs for the financial services and education verticals, is proud to announce its acquisition of Path56 Media, a performance based marketing company with a primary focus on servicing online education clients

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Gary Salmirs CEO of GRP Ads stated “Every business has strong relationships, but finding an organization whose culture and philosophy are tantamount with yours is rare to find. With the acquisition of Path56 Media, technology infrastructure and unrivaled agency of record client relations, GRP has the ability to substantially increase our stronghold within the online education sector. Our full service, channel agnostic, customer acquisition programs will now encompass a robust suite of services with the goal of expanding our enrollment base.”

GRP Expands its reach in the online education vertical with the acquisition of Path56

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Kyle Hanzas CEO of Path56 stated, “We are excited to join forces with the GRP team that we’ve had a prosperous relationship with for many years. The added resources of the GRP organization will help us expand our offerings outside of our core email and telemarketing services and create a new suite of solutions for our clients and publishers in helping them attain their media spend goals.”

GRP is working to integrate proprietary workflows and analytics to further enhance its publisher and client levels of service. GRP will now be able to offer greater value for its partners:

• CRM Programs
• Internal Email Marketing Capabilities
• Creative Services
• Expanded Vertical Reach & Channel Agnostic Approach
• Telemarketing
• Affiliate Network
• Owned and Operated Education Properties

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