BBTV Holdings Inc., a media tech company that uses technology enabled solutions to help content creators become more successful, announces the launch of its new Video Scoring System, part of its VISO platform, for content creators and marketers.
The new program has the following attributes and benefits:
- BBTV’s new Video Scoring System analyzes and scores key video performance metrics including viewership, engagement, watchability, brand safety, and comment sentiments to deliver a unique and comprehensive video level score.
- VISO Score provides insights on individual videos based on key performance criteria, helping creators to better plan their future content and development strategies.
- BBTV’s Direct Sales team also utilizes the new Video Scoring System to provide deeper insights into BBTV’s video library to assist with more robust targeting for advertising campaigns.
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The new Video Scoring System delivers advanced video level insights and ratings to creators and marketers by analyzing key video performance metrics including viewership, engagement, watchability, brand safety, and comment sentiments to deliver a unique and comprehensive video level score.
Technology is a fundamental driver of BBTV’s offering and a key differentiator for the company. The new Video Scoring System, along with BBTV’s recently launched Video Comparison Solution allows content owners to compare their content, inform, and expedite their content strategy, further expanding the company’s existing suite of end-to-end solutions for content owners of all sizes.
The Video Scoring System joins a robust suite of Brand Safety and Contextual targeting tools utilized by BBTV’s Ad Sales force to offer the market a unique offering for advanced video level profiling, rating and targeting.
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“We continuously build on our suite of solutions to ensure that content creators can capitalize on ever changing trends,” comments Ali Adab, VP Content and Partnerships. “The addition of VISO Score further empowers our content creators to make smart decisions around their content, positioning them for success, while allowing them to focus on their passion, content creation.”
This tool not only empowers BBTV’s creators but it also further helps the Company’s Ad Sales force to provide premium targeted content offerings to marketers.
“In today’s world there are hundreds of hours of video content uploaded every minute and brands need complete peace of mind that they are advertising alongside relevant and brand safe content, every day,” comments Doug Johnson, VP Branded Entertainment & Ad Sales, BBTV. “We deliver a completely targeted solution that analyses the content at the video level in every campaign. This depth of analysis and transparency to the brand ultimately results in increased performance and greater campaign success.”
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