Noosh, the global leader in marketing production execution software solutions, announced that PubWorX has chosen Noosh’s SaaS solution to power PubWorx’s innovative procurement service for marketing collateral.
PubWorX started in 2016 as a joint venture between Hearst and Condé Nast to offer scale and innovation to the magazine industry. Growing organically and through its acquisition of ProCirc, a Florida-based publishing services company with more than 50 publishing clients across more than 250 titles, client demand outstripped the capabilities of PubWorX’s current procurement and management system, leading the company to search for a replacement.
Marketing Technology News: Numerator Launches Paid Social Media And Streaming Ad Monitoring
“We looked to the marketplace for alternative systems to support the growth of our procurement service and we landed on Noosh,” said John Kulhawik, CMO of PubWorX. “Noosh’s capabilities for managing marketing production and execution processes – such as project intake, specification management, and procurement – were exactly what we needed.”
Marketing Technology News: Medallia Integration to Slack Revolutionizes Employee Engagement & Collaboration
Noosh’s SaaS solution manages distributed marketing production and procurement workflows – functionality critical to PubWorX’s offerings. Noosh also provides complete data and analytics on spend and processes to establish a platform for continuous improvement.
“The flexibility and configuration capabilities of Noosh are an exact match to the requirements of PubWorX’s core procurement service,” said Mark Tiedens, CEO of Noosh. “PubWorX acts as a marketing services procurement outsourcer for its clients, and Noosh is ideally suited to help them build more productive client and supplier partnerships. We are pleased to be able to support PubWorX’s impressive record of service and growth.”
Marketing Technology News: Admix Expands Into US And EMEA With Major Hires from Google and Spotify
