IWCO Direct, a leading provider of data-driven direct marketing solutions, announced that Mike Parker has joined the company as Chief Marketing & Solutions Officer.
“Mike Parker is a recognized thought leader and has been an innovator in omnichannel marketing for more than 20 years. His extensive skills and experience make him an exceptional choice to lead the growth and expansion of our business at this time,” said John Ashe, CEO of IWCO Direct. “We are excited to share Mike’s creativity and vision as we continue to deliver growth driving marketing programs for our clients.”
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“I am really thrilled to join IWCO Direct, the country’s leading provider of integrated data-driven solutions,” said Parker. “The company’s positive culture enables great people to utilize innovation and creativity along with the latest technology to deliver solutions that meet the needs of today’s marketers.”
With more than 20 years experience in digital marketing, Parker’s approach is client-centered, and he has partnered with numerous CMOs and their brands to deliver omnichannel business growth through data-driven targeting, personalization, creativity, and innovation.
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Parker comes to IWCO Direct following five years as leader of the global digital agency iCrossing, a subsidiary of Hearst Corporation, the largest media company in North America. Parker built on iCrossing’s heritage as a leading data-driven performance marketing specialist and combined that with deep content creation capabilities to meet the needs of brands such as Bridgestone, Charles Schwab, DirectTV, and American Express.
Prior to his leadership role with iCrossing, Mike was Global Chief Digital officer of McCann WorldGroup, the world’s largest integrated advertising company. Previously he was President of Tribal DDB US and started his career in the airline industry with Cathay Pacific Airways.
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