Mohegan Sun Documents Behind-the-Scenes Re-Opening Activities in Lighthearted Digital Series

“Back of House S4: A Fun and Revealing Digital Series” follows the professional lives of 10 employees as they adapt to the “new normal,” taking viewers behind-the-scenes at Mohegan Sun to witness pre- and post-pandemic happenings. The series will provide an in-depth glimpse of Mohegan Sun’s holiday festivities leading up to 2020, as well as the diligent steps and hard work taken by leadership and team members to safely reopen and operate one of the largest integrated entertainment resorts in the United States following its three-month closure due to COVID-19.

“Mohegan Sun has emerged from this unprecedented year as a hospitality industry leader at the forefront of health, safety and responsible entertainment delivery, for casino guests and employees,” said George Galinsky, SVP of Marketing Communications at Mohegan Gaming & Entertainment (MGE). “We chose to film these notable moments in our history to document them for future generations and to show the critical role our dedicated team members served. Some fun moments pre-pandemic will keep the series light, while emotional moments upon closing and re-opening keep it real. The goal, as always, is to deliver best-in-class entertaining, memorable experiences in a safe, fun environment.”

Primal-NY, an award-winning production studio, also returns for the fourth season to capture the latest and greatest happenings at Mohegan Sun. Robert Conticelli, President of Primal-NY said, “Compelling storytelling and innovative series production will ensure audiences connect with the resort and showcase Mohegan Sun’s journey toward a successful reopening. We hope this authentic series will inspire viewers to visit and experience Mohegan’s first-rate health, safety and entertainment offerings first-hand.”

Marketing Technology News: Okta and Salesforce Partner to Build Trust with Work.com

Enter to Win and Experience “Back in House” IRL*

To celebrate its fourth season premiere, backofhouse.tv and Mohegan Sun will host weekly contests following episode airings for viewers to visit Mohegan Sun and catch the “Back of House” cast in action. Viewers will be eligible to enter via backofhouse.tv for a chance to win a $100 gift card to Mohegan Sun, as well as a grand-prize giveaway choice of a $250 gift card or overnight stay at Mohegan Sun. Winners will be drawn on Fridays at 11:00 a.m. ET.

Season four will bring five brand-new episodes, showcasing the pre- and post-pandemic happenings at Mohegan Sun:

• Episode 1:  A New Beginning   
  Due to the pandemic, Mohegan Sun must close its doors for the first time ever. Watch as this 24/7, 365 day a year operation shifts gears to help its local community and its own employees, while they simultaneously attempt to understand life during quarantine. Given the greenlight to reopen, Jeff, Mary and Dan lead team members, working relentlessly to figure out how to reopen one of the largest travel destinations in the U.S. Ensuring the safety of both the guests and the staff is paramount. They must find a way.
• Episode 2:  Be Social, Be Safe
  As reopening day quickly approaches, the media floods Mohegan Sun. The health, safety and sanitation efforts are fastidious, fast, and furious as the clock ticks closer to guests returning to their favorite playground. The question on everyone’s mind is: “How will this go?” The casino is spotless, the back hallways too, and the hotel rooms are treated with new stringent protocols. As the team leaders complete their final walkthroughs, the bright shine of a successful reopening lies just ahead on the horizon.  See what happens next.
• Episode 3: The Gingerbread House
  The holidays are back at Mohegan Sun! Chef Lynn and his team are building a life-size Gingerbread House. That includes teams from engineering, carpentry, security, EVS, marketing and more. The project requires notoriously long hours and can be quite stressful, but the team has some outside help too! Busloads of school children arrive at Mohegan Sun to put the finishing touches on this one-of-a-kind masterpiece. As a thank you, the Mohegan Sun team gives them a special surprise gift. Watch it all now!
• Episode 4: Divas Light up the Holidays
  What could be better than incredible holiday decorations and a Mariah Carey concert during the holidays? How about holiday decorating and a concert, followed by a drag queen holiday bash? Lindsay and Lauren work together to make sure that the event goes smoothly, but will these divas be too much to handle when they take over novelle? Be the first to find out. It is a night you won’t soon forget, as the ladies vow to come back to Mohegan Sun again and again! Stay tuned.
• Episode 5: New Year’s Eve
  It’s New Year’s Eve 2020 at Mohegan Sun. The range of festivities and parties is as massive as ever with well over 10,000 people in attendance. Lauren, Andre, and Tyler work as a team to ensure the evening goes off without a hitch. Will it? Can it? With Pyrotechnics scheduled for midnight over the waterfall in the Shops at Mohegan Sun, and a total ballroom makeover needed in under one hour in the convention center, anything can happen, and probably will. Will this team and all the other staff be able to ring in the New Year in style? Find out now.

Marketing Technology News: Syndigo Acquires Attribytes: Strengthening Product Information Management for Foodservice