Key partnership leading Local OTT innovation and success
Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced the renewal of their Local OTT measurement partnership with Sinclair Compulse360, the leading Local OTT content and advertising platform. As a part of this agreement, Comscore will provide currency-grade, independent 3rd-party validation and measurement for all of Compulse360’s OTT campaigns, with both local market and national volume reported for their clients
“We launched Compulse360 with Comscore as our OTT validation and measurement partner with great success last year,” said Brian Hunt, Head of OTT/CTV Advertising Sales, Sinclair Digital Group. “With that successful proven track record, we are excited to renew our Local OTT partnership with Comscore and look forward to continuing to grow Compulse360’s services, solutions and success on behalf of our clients.”
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“Sinclair Compulse360 was Comscore’s first Local OTT measurement client, and we are pleased to have evolved the product to help Sinclair achieve its goals,” said Steve Walsh, Executive Vice President, Commercial, Comscore. “We are delighted to be renewing our commitment to each other, and to Local OTT measurement excellence, with Sinclair Compulse360 today.”
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Comscore is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement.
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