New Livestream E-commerce App Provides Easy Path for Merchants to Connect their Shopify Stores to a Network of Shopping Influencers to Create Highly Interactive Live Video Experiences
Spin Live, a new livestream e-commerce company, has become the first app to be listed in the Shopify App Store, that allows merchants to sell products directly via live shoppable videos created by leading influencers. The simple two-click setup process grants influencers access to a merchant’s products that can then be sold via livestreams on Spin Live’s shoppable video platform. The integration seamlessly syncs a merchant’s product information, inventory, and fulfillment to instantly open a new emerging sales channel.
Spin Live, which launched with over 200 brands and influencers, has seen early success with a live conversion rate of 26%, compared with the traditional industry average of 2-3% for e-commerce. The company has a risk-free pricing model in which merchants are charged a commission based on actual sales.
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“We saw a huge gap with livestream selling, where shoppers were forced to leave the video completely in order to follow a link which led to a multi-step checkout on a completely different site. By keeping the user engaged in the video experience and making it easier to buy, we’ve quickly demonstrated conversion rates increase significantly,” said CEO of Spin Live, Brian Wiegand.
Livestream e-commerce in China is a multibillion-dollar industry with over 500 million users, yet the industry has yet to take off in the U.S. “Covid-19 has forced many brands and retailers to explore new, alternative channels and by simplifying the path to purchase, we believe our partners can succeed amidst the pandemic,” said Wiegand.
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Brands and influencers are already seeing a difference using this highly innovative platform. “As a brand owner and designer, Spin Live offers a unique freedom to connect with the audience authentically beyond the reach of my personal following. The flexibility to stream at any time, choose influencer collaborators and create special promotions on the platform has already led to a 15% increase in sales,” stated owner of LJS Brand, Laura Jane Schierhorn.
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