Marketers & Design teams can unlock new creative direction and scale content with confidence and research insights before going live
WEVO, the industry leader in providing digital marketers the tools to optimize digital experiences before going live, announced a partnership with Brandcast, the first code-free web content system for enterprise marketing. The powerful combination of Brandcast’s web content system and WEVO’s platform gives digital marketers an opportunity to create engaging, design-forward web content at scale that has been optimized with audience research before going live to improve web effectiveness and conversion rates.
As more customer interactions have been forced to go online, being “digital-first” is an imperative for business survival and growth. Marketers have the opportunity to lead the way by producing various types of digital content at a high-velocity. Brandcast enables non-technical business users to create stunning, mobile-ready websites and digital content in record time and at enterprise scale. The Brandcast platform fuses design, technology, and marketing into one visually rich collaborative workflow that helps teams keep their online content as fresh as their ideas. With Brandcast, marketers can quickly respond to consumers’ exponential demand for content and drive deeper engagement with their brand—without relying on overburdened IT resources.
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WEVO represents a paradigm shift for digital marketers and agencies, who have historically launched campaigns only to learn post-launch why they failed. WEVO has developed the only marketing technology platform that blends artificial intelligence and customer feedback to generate actionable recommendations for its customers, empowering them to create more effective digital experiences and significantly increase conversion rates.
With this unique partnership and the ability to leverage two platforms, marketers will be able to scale content quickly with the confidence that it has been tested with real audience insights before it goes live. This partnership enables marketers to not only reduce extensive time in the design cycles and testing feedback but also increases digital conversion rates by pre-live testing. The outcome is months saved spent on reiteration and testing while opening up new access for brands with limited resources whom may have not been able to access these resources.
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“Brandcast aligns with our vision and we’re thrilled to be working together with this partnership. Our complementary technology platforms empower the marketer and design teams while disrupting the old process of depending on IT resources to make changes to content. Ultimately, this will return control of the creative process back to the marketing teams and drive them to quickly create content, test it, gather insights, make changes and scale to produce the best experience possible. It eliminates the guesswork and months of waiting on feedback for audience expectations on content,” said Tomer Azenkot, Chief Revenue Officer, of WEVO. “Pre-live testing and optimization has proven results in helping organizations increase engagement, improve conversion rates and deliver more revenue through digital channels”
“Today, marketers are expected to produce a lot more digital content—faster, cheaper, and more personalized than ever. As marketing teams make an investment into developing content, they want to make sure it works. WEVO presents an opportunity for Brandcast to add research and insights into the front end of this process and optimize content assets before it’s live,” said Chris Schreiber, Chief Marketing Officer for Brandcast. “We are excited about this partnership and the ability to offer our customers a way to build faster and see better performance and results, backed by research.”
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