Workshops focus on pivoting marketing strategies and messaging for COVID-19; marketing leadership in a time of crisis
Revenue Marketing consultancy Demand Spring knows first-hand the challenges that marketers are facing during the current global pandemic – whether it be trying to understand the changes required in their marketing strategies and messaging, or trying to manage remote teams during an unprecedented crisis. To support marketers and the ongoing challenges they are facing, Demand Spring has launched a series of ‘pay what you can’ virtual workshops. These workshops include:
- Marketing Leadership in a Time of Crisis: For marketing leaders, the COVID-19 crisis presents especially unique challenges: messaging and playbooks became outdated overnight, planned live events evaporated, budgets have shrunk, and teams are anxious. Demand Spring’s CMO in Residence and Marketing Executive Coach, Julie Zadow, leads this powerful and candid live virtual workshop to help marketers focus on how they can best lead their teams through this crisis.
- Pivot Your Marketing Strategy and Messaging for COVID-19: Demand Spring’s Matt Roberts, VP of Strategy Consulting, and Karen Morad, Director of Content Marketing, lead this session to help marketers realign marketing strategies and messaging to meet current business needs and the new reality clients are facing today.
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Knowing that allocating budget to additional resources is just one of the many challenges that marketing organizations are facing, Demand Spring has made these workshops available to clients on a ‘pay what you can’ basis – allowing marketers to take advantage of the knowledge and resources now when they are most needed.
Mark Emond, President of Demand Spring, said: “We know that our clients are going through a challenging time, because we share these challenges as we go through them within our own team. Our mission at Demand Spring is to, ‘make marketers stand taller’ – this is something that guides everything we do, and something we consider in the decisions we make and the programs that we implement. This mission could not be more relevant and important than it is right now – we want to ensure that the marketers and teams that we work with have all of the resources and support that they need to get through this difficult time.”
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Dallas Durant, Director of Consumer Insights at AccuWeather, recently attended Demand Spring’s Marketing Leadership workshop with Julie Zadow, and noted that it was an, “excellent, inspirational presentation that couldn’t be more timely for today’s marketing leaders. Julie connects the dots between personal and professional strategies for success in a new world that deeply craves compassion, authenticity, and humility from people, employers, and brands.”
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