The company announces the integration of Google Universal App Campaigns, following weeks of onboarding customers including, Disney, German ABS-CBN, and South Africa’s Inquirer
Zoomd Technologies Ltd. and its wholly-owned subsidiary Zoomd Ltd., the marketing tech user-acquisition and engagement platform, is pleased to announce today the successful integration of Google Universal App Campaigns (UAC) with its API. In addition to the integration of Google’s UAC service, Zoomd is pleased to announce that it has on-boarded several advertisers and publishers in Q1 of 2020 and has released its financial and operating results for the year ended December 31, 2019, noting revenues of US$27 (CA$36) million in 2019.
Regarding its financial results, Zoomd is pleased to note that the estimated results the Company published for Q4 of 2019 on February 14, 2020, were consistent with the Financial Statements. The Company’s profile on SEDAR contains the Financial Statements and the Company’s MD&A relating to the Financial Statements, where investors and perspective investors can find additional and more detailed information about the Company’s financial results.
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While the long-term ramifications of the COVID-19 pandemic remain uncertain, Zoomd has developed a plan to leverage digital advertising, UA campaigns into its user-acquisition service. As a result, Zoomd has recently on-boarded a number of advertisers including, Disney, Com2Us games, RollicGames, as well as publishers including, Germany’s ABS-CBN, Philippines’ Manilla Times, Vietnam’s Thethao, and South Africa’s Inquirer magazine. Following the on-boarding of these new clients, Zoomd finalized the integration of Google UAC into its user-acquisition platform service, expanding the reach available to marketers on the platform.
Google was recently cited by Appsflyer in its Performance Index rankings, as the number one platform for the quantity and quality of apps installed on it, largely due to its UAC platform. Launched in 2015, Google UAC allows advertisers to reach all of Google’s ad networks, including the search results page, Play Store, and YouTube.
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Zoomd’s technology features a unified platform that delivers several advantages for digital publishers and advertisers. The platform manages all User Acquisition (UA) actions under a single user-friendly dashboard, offering campaign managers one screen and one invoice for all their UA activity. Zoomd also provides a site-search solution for publishers based on advanced Natural Language Processing coupled with artificial intelligence. These services have powered more than 2,500 daily campaigns running on the platform, campaigns for publishers and advertisers, reaching 200 million devices daily. In addition to the latest additions to Zoomd’s API, the company’s dashboard offers marketers more than 600 other media channels to reach users through.
“This is a critical milestone for the company, and we at Zoomd are proud to be integrating data giant Google’s UAC tool into our unified dashboard,” says Zoomd Chairman and Co-Founder Amit Bohensky. “Moreover, while the Google UAC integration is vital to our objective of continually improving Zoomd’s platform, management views the onboarding of advertisers like Disney as an avenue to further grow our relationships with other digital giants in the future and expand the breadth and depth of our client base.”
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