Enterprise WeChat management platform Chatly has just published a whitepaper titled “WeChat for Financial Services: Digital Transformation Catered to the Chinese Consumer”. In the 42-page report, Chatly outlines how financial services firms are reimagining the customer experience using a WeChat-centric model in order to meet the needs of digitally-savvy Chinese consumers.
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Learn how firms are delivering the entire customer lifecycle within the WeChat ecosystem, from account opening and management to consumer education and customer service. The report features case studies and data drawn from original research on 14 mainland Chinese and global financial services firms.
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“The impact of COVID-19 has been felt in every nation and every industry and is forcing companies to rapidly rethink their business models. Although this pandemic is a huge blow to some sectors, it is an opportunity for others such as the financial services industry. When it comes to China, we have seen an uplift in interest from investors wanting to take advantage of market volatility and increased free time to use online educational and trading tools. Firms that have already undergone digital transformation on WeChat have been in a prime position to engage Chinese investors during this time period,” said Jeff Fish, Co-CEO of Chatly.
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