Since offline Adsider Conference was postponed to Autumn 2020 amid coronavirus fears, the organizers were looking for alternative ways to host the event. While most of the speakers had been already confirmed, they decided to host alternative online conference Adsider LIVE on May 21.
The 8-hour conference will cover the latest trends and challenges that are shaping the adtech industry.
It will be particularly beneficial for advertisers & brands, ad agencies, publishers, adtech vendors (SSP, DSP, AdEx, DMP), app & game developers, consulting companies, and journalists.
The conference will focus on two content tracks: Programmatic in the post-cookie era and New ways of app and game monetization.
Adsider LIVE is:
- 8 hours of speeches and interactive discussions
- 20 speakers broadcasting live from London, Tel-Aviv, Munich, and Kyiv
- 14 highly focused speeches from top experts in programmatic advertising and app monetization
- 2 panel discussions
- live broadcasting platform for safe conference experience
- online chat for questions and discussion
- recordings of all speeches will be available after the conference.
Topics to be covered:
Programmatic in the post-cookie era
- What Happened to Adtech in 2020
- Identifying Users in a Cookie-Less World
- Building Your Own DMP for Implementing Data-Driven Marketing Strategies
- Making Alliances and Unified Login for Publishers to Stay Competitive
- Publisher’s Guide on How to Prepare to a Post-Cookie Era: Tech Stack, Business Model and Strategy
- How Advertisers Are Planning to Adapt Their Marketing Strategies
- Solving Targeting, Trust and Brand Safety Issues with Contextual Targeting
New ways of app and game monetization
- Mobile Ads Can Be a Win for Everyone: In-App Advertising Market Overview
- How to Make the Most of Mobile Retargeting
- Evolution of Ad Revenue for Game Developers
- In-App Advertising Fraud: The Biggest Threats to Advertisers
- Attribution and Analytics for App Marketers: Reaching Audience at Scale
- How In-App Programmatic Is Changing the Mobile and Gaming industry
Confirmed speakers include Benjamin Dick (Senior Director of Product at IAB Tech Lab), Joanna Burton (Chief Strategy Officer at ID5), Alexander Schott (Founder / Independent Consultant at Ad Ops Consulting), Elena Podshuveit (Chief Product Officer at Admixer), Katerina Greenstein (Partner Development Manager at Appsflyer), Romain Heili (Strategic Publisher Manager EMEA at MoPub).
Get your Early Bird tickets: http://live.adsider.com/ (the price is valid until May 1).
Join the conference to learn how to adjust your business to the age of uncertainty and what measures should be taken to benefit from it.
