iClick Interactive Asia Group announces its positioning in an editorial published by NetworkNewsWire (“NNW”), one of the 40 brands of InvestorBrandNetwork (“IBN”), a versatile publishing and financial news company that targets private and public entities.
To view the full publication, “Digital Advertising and Enterprise SaaS Present Tremendous Opportunities as Online Marketing Soars in China” Huge opportunities in China, where online marketing is taking hold )
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iClick Interactive Asia Group is riding the growing wave of Internet use in China, as the standard of living of the population continues to rise and as China overtakes the West in terms of Internet usage. In 2008, the country had 298 million Internet users; in the first half of 2019, that number had reached 854 million, almost three times in just over a decade. And this growth should continue.
iClick has grown more than 30% annually, a sign of the strength of this market, and of iClick’s ability to capitalize on this power. The company does not just develop on an existing market, it also extends to previously nonexistent online market segments. The ways of approaching this opportunity can vary from one company to another. For iClick, its success is the result of a growth strategy based on two pillars: marketing solutions and enterprise SaaS solutions.
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iClick Interactive Asia Group Limited is an independent provider of online marketing and business data solutions that connect marketers from around the world with Chinese audiences. Based on cutting-edge technologies, our proprietary platform has omnichannel marketing capabilities and responds to a multitude of marketing objectives in an automated manner by leveraging data, which allows national and international marketing specialists to reach their target audience by China. Located in Hong Kong, iClick was founded in 2009 and is currently present on ten sites around the world, notably in Asia and Europe.
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