Outdoor Adventure Destination Uses Shopper Traffic Counting Solution to Make Better Informed Decisions
Johnson Controls announced that Sensormatic Solutions, its leading global retail solutions portfolio, is deploying the ShopperTrak retail traffic solution with advanced analytics to help Kathmandu make data-driven decisions in everything from marketing campaigns to managing staff schedules to operational effectiveness.
A market leader with over 160 stores across Australia and New Zealand, Kathmandu offers innovative outdoor apparel and gear designed for rugged landscapes and adventure-seeking consumers. As retailers today are reimagining their businesses with advanced technologies that present meaningful customer engagement opportunities and create a direct path toward higher profit margins, Kathmandu is no exception.
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“Having an accurate traffic data set with actionable metrics is a critical advantage to help improve decision making,” said Scott Edwards, retail operations manager at Kathmandu. “The ShopperTrak solution enables us to create a demand-planning model that feeds into a workforce planning system. This capability supports the alignment of scheduling staff with peak traffic periods and power hours to ultimately have a positive impact on sales.”
The data produced by the ShopperTrak solution forms a core part of Kathmandu’s Key Performance Indicators (KPI) set. These metrics enable Kathmandu to drive additional sales through a focus on conversion and improved scheduling at the store level via the development of a labor demand model.
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“Highly detailed and accurate traffic information is an absolute necessity in the today’s competitive retail environment,” said Nimmity Zappert, general manager APAC for ShopperTrak by Sensormatic Solutions. “Our ShopperTrak solution allows Kathmandu to leverage this data to enhance customer engagement, boost conversion rates, align staffing with traffic patterns, and improve both operational and marketing effectiveness for better decision making with great success.”
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