Radial and Gymshark collaborate on fulfillment to deliver seamless ‘customer-first’ experiences
Radial, the leader in omnichannel commerce technology and operations, announced that leading conditioning brand Gymshark selected Radial’s eCommerce fulfillment and transportation solutions to deliver world-class service and order fulfillment to U.S. and Canadian customers. One of the fastest growing UK retailers, Gymshark is rapidly expanding across borders. Following a successful partnership during the 2019 holiday season in the Canadian market, Radial will now support Gymshark in the U.S., leveraging its broad fulfillment center footprint to improve client satisfaction by radically reducing click-to-door time frames.
Gymshark’s ‘disruptive’ approach to social media and marketing has been a catalyst in propelling the brand to become a globally recognized name in the fitness and conditioning industry. With Gymshark’s community and customer-base spanning the globe, Radial will leverage its fulfillment centers in Groveport, Ohio, Rialto, California and Mississauga, Ontario to assist in providing an improved, more consistent customer service. That shared customer-first culture gravitated the companies together and Radial’s expertise in online retail for the world’s biggest brands made the two an optimal fit.
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“Gymshark is a perfect example of the high-growth rate that can be enabled by leveraging Radial’s shared service fulfillment network,” said Tim Hinckley, EVP and Chief Commercial Officer at Radial. “Today’s consumer is demanding yet eager to embrace brands that are forward thinking, agile, responsive and aligned with their trusted social brand ambassadors. Gymshark can now provide a radically enhanced click-to-door experience for their entire North American market and initial results show that their customers are rewarding them with increased orders and positive feedback on social feeds which is driving accelerated growth.”
Gymshark and Radial first united to launch Gymshark’s Canadian hub on October 22, 2019. The companies initially focused on preparing for peak retail season, including support for Gymshark’s major Blackout sale. Considered an expert in scaling retail operations and labor support for peak, Radial leverages a multi-node fulfillment model to ensure optimal staffing and support during periods of high demand. As a result, Gymshark was able to transform their original 7-9-day delivery window in Canada to just three days for 98% of deliveries. During the Blackout sale (a two-week period from November 25 to December 6), Radial processed a record-breaking number of orders and units for Gymshark’s Canadian business. Together, the companies delivered on approximately 60K total orders and processed nearly 160,000 units during the 2019 holiday season.
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“Our customers are our community at Gymshark, so building and maintaining our relationships with them is always our top priority, and our global eCommerce experience is no exception,” said Steve Hewitt, Chief Executive Officer at Gymshark. “When we engaged Radial, we could tell immediately that they share our vision, could guide our expansion strategy and have the footprint, flexibility and resources to support our growing global community.”
The shorter delivery windows and enhanced customer satisfaction seen in Canada prompted Gymshark to move forward with a U.S. fulfillment expansion plan in partnership with Radial. Efforts to launch services and further build out infrastructure in Radial’s Ohio and California centers are already underway, with Radial reserving more than 200K square feet specifically for Gymshark operations. Radial and Gymshark anticipate comprehensive U.S. fulfillment support to go-live in the second half of 2020.
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