Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Evergage, CourMed, Sitecore®, NetWise Data LLC, Pipeliner CRM, and Conexiom.
Evergage Jumps into the Salesforce Economy; Bought to Improve Hyper-Personalization in Sales
In what we can call the first major MarTech acquisition of 2020, Salesforce acquired Evergage, the makers of Omnichannel personalization and customer experience software solutions. Evergage’s CEO and Co-founder Karl Wirth announced the Salesforce deal through a blog on his company website.
Microsoft For Startups Selects CourMed
CourMed, a crowdsourced delivery platform for healthcare items, was recently selected to receive technical, business and sales enablement support from Microsoft Corporation to help scale its concierge service for patients, employees and customers nationwide.
Sitecore®, the global leader in digital experience management software, today announced that the company has once again been positioned as a Leader in Gartner’s Magic Quadrant for Digital Experience Platforms. The report evaluated 14 vendors and Sitecore was positioned in the Leaders quadrant based on the ability to execute and completeness of vision. Sitecore Experience Platform™ (XP) was assessed as part of the company’s evaluation.
NetWise Data LLC, the B2B data ‘brand behind the brand’ of big B2B data companies like Bizo and a pioneer in B2B display audiences since 2012, is now in the LiveRamp Data Store. This means direct, ‘farm-to-table’ access for all data needs, across any digital channel, while maintaining consistency with the person records used for offline marketing.
Pipeliner CRM Releases Enhancements to its Visual Relationship Mapping Features
Pipeliner CRM announced new features for its relationship mapping tool that visually identifies new opportunities, key influencers and naysayers. With so many people influencing the buying process, from inside and outside a company, these new capabilities ensure that all opportunities and influencers are recognized. The result is greater clarity and facilitation of the sales lifecycle, leading to stronger close rates.
Conexiom announced it has launched Conexiom Sales Order Automation for Salesforce Commerce Cloud on Salesforce AppExchange, empowering customers to achieve their digital transformation goals and increase productivity.
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