Playmaker Brings Authentic Sports Proficiency to The Modern Marketing Portfolio
Dawn is adding Bleacher Report’s in-house creative agency Playmaker to its portfolio of specialist agencies. The addition of Playmaker expands Dawn’s best-in-class marketing services portfolio with a leading voice and expertise in sports marketing, strategy, and content creation. For Playmaker, this partnership will broaden its exposure to a powerful collection of leading brands across endemic and non-endemic brand categories.
Bleacher Report, the leading sports media brand reaching 200 million millennial and Gen Z sports fans monthly, launched Playmaker to provide brands specialized expertise in content and strategies for this audience. In 2019, Playmaker created eight of the 10 highest performing branded content videos across Instagram and has worked with blue chip brands including Google, adidas, and PlayStation to develop breakthrough work and investment strategies.
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Playmaker is fast becoming a preferred agency for today’s athletes who see value in developing their own brands and exploring incremental opportunities for creative work. The ability to connect brands to the right athletes allows Playmaker to facilitate authentic relationships between fan communities, the athletes they love, and the brands that seek to reach them. To date, Playmaker has developed and produced numerous long and short format video creative featuring athletes including Patrick Mahomes, Donovan Mitchell, and Karl-Anthony Towns.
Dawn CEO Bob Kantor said, “Today’s marketers are seeking the most authentic, organic, integrated communications, and only Bleacher Report’s Playmaker has the access, insight, and expertise to leverage its unrivaled understanding of sports culture. We wanted the top sports marketing agency within our modern portfolio. Consistently, we found Playmaker was behind the industry’s best work.”
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Ed Romaine, Bleacher Report CMO, said, “Dawn has built a special portfolio of brands and partners, led by a proven industry leader. We are excited to build on our significant success and showcase Playmaker abilities to a broader set of prospective partners.”
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