New enhancements to BrandXM provide opportunities for businesses to monitor key touch points along the consumer journey, integrate online study panels for faster insights, and access complementary data sets to maximize marketing investments
Qualtrics, the leader in customer experience and creator of the experience management category, announced new capabilities to BrandXM™, the industry-leading solution that provides a single system of action to help organizations take control of how consumers experience their brand. New enhancements to BrandXM help companies securely share insights across their organization, integrate social media touchpoints for continuous monitoring of online presence, and access complementary data sets to understand the impact of marketing investments.
Qualtrics BrandXM is one of the four pillars of experience management (XM), integrating with customer, employee, and product experiences to enable a comprehensive view of insights and actions that shape the core experiences of any organization. BrandXM transforms the way organizations understand how their brand is connecting with consumers, monitor real-time changes to the competitive landscape, create meaningful experiences that resonate with targeted audiences, and predict which investments will have the greatest impact on delivering their brand promise.
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“New capabilities added to BrandXM give businesses a holistic view of how consumers are experiencing their brand. Companies can now monitor key touchpoints, connect instantly with target audiences via online panels, and securely share insights across their organization,” said Kelly Waldher, executive vice president of BrandXM, Qualtrics. “Qualtrics BrandXM helps organizations identify brand experience gaps, prioritize which actions will help them connect with customers, and predict which investments will help them outpace competitors and drive business growth.”
More than 150 brands across various industries around the world, including Bed Bath and Beyond, Belk, CenturyLink, Credit Karma, GoodRx, Uber, and Vineyard Vines, rely on Qualtrics to deliver on their brand promise. GoodRx, America’s leading source of healthcare savings, leverages Qualtrics to identify brand awareness opportunities in real-time and take action to provide better experiences for consumers.
“Managing a fast-growing brand requires constant monitoring of our reputation and messaging,” said Garrett Celestin, senior analyst of business intelligence, GoodRx. “Qualtrics BrandXM gives us confidence in the data that connects us with our audiences. Qualtrics helps us track our brand awareness and impact, so we help more Americans save money.”
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New features added to BrandXM include:
- Integrated social media touchpoints for continuous monitoring of social media outlets, consumer reviews, online publications, and more
- Integration with online panel providers and built-in data quality checks, providing faster and higher quality insights
- Enterprise-grade governance features to securely share insights across an organization
- Complementary datasets, such as marking spend, customer satisfaction, and sales data, integrate with experience data such as consumer sentiment, and brand metrics to enable deeper insights
Additionally, Qualtrics recently announced the addition of Hall & Partners, a leading brand consulting agency, to its Qualtrics Partner Network (QPN). QPN includes more than 120 member companies and over 300 certified consultants, combining the world’s greatest experience thought leaders, system integrators, and cloud solutions with the world’s leading XM Platform.
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