Freckle Ltd , a leader in privacy-compliant data and offline media measurement, announced its partnership with the global digital performance marketing agency iCrossing, a division of Hearst, to provide offline measurement to search clients.
“iCrossing aligns brands with consumers’ passions by helping brands engage on consumers’ terms,” said Chris Apostle, Chief Media Officer, iCrossing. “This partnership with Freckle is all about authentically connecting brands to what interests consumers through industry-leading offline measurement and data for our clients.”
Freckle is a global data company that specializes in determining the effectiveness of a brand’s media spend to drive a consumer to a desired location — known as offline attribution. With Freckle, iCrossing will now be able to provide measurement and custom data solutions to its entire client base.
Marketing Technology News: Maruti Suzuki Turns into a Start-up Growth Hacker for Five Companies
“We are excited to partner with iCrossing, whose expertise in search has grown to now include a variety of other services in a variety of markets,” said Neil Sweeney, Founder and CEO, Freckle. “By providing the visibility of how campaigns and data are improving ROI for clients, iCrossing is enabled to make more informed decisions. As the industry moves increasingly towards partners who are privacy compliant, as we are with our Killi consumer application, it’s natural that iCrossing and Freckle work together.”
Marketing Technology News: Herow Announces $18.6 Million Series B
iCrossing is a global marketing agency that lives at the junction of creativity, technology and data. Powered by Hearst, iCrossing offers a competitive advantage for its global client base with access to the vast content and data from one of the world’s largest independent media, information and entertainment companies. iCrossing is a purpose-built team that understands business objectives at the highest level and has the capabilities to achieve them at the most granular interaction. They drive growth, because they are data-driven at their core, while deeply understanding the strategy every organization needs to reach its objectives.
Marketing Technology News: Why GDPR Changes Everything…for the Better
