Online tool can diagnose how a brand can improve its “Amazon health”
VELOCITY COMMERCE GROUP (VCG), a TPN digital commerce consultancy, announced that it has released S2 CommerceView, an online diagnostic tool that helps manufacturers address pain points that are hindering its performance selling on Amazon.
S2 CommerceView is a qualitative and quantitative analysis of specific SKUs sold on Amazon, providing recommendations on how to optimize awareness, sales and search activity using a variety of internal factors driven by Amazon. Its analysis reviews in-depth levers that e-commerce managers use to build their business—creative assets, inventory management, third-party reselling analysis, SEO and merchandising.
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“With S2 CommerceView, VCG can help brands chart a different course of digital commerce success by showing them the gaps and disconnects in their Amazon selling strategy, and plugging those holes up,” said Joe Scartz, VCG’s Chief Digital Commerce Officer. “Selling products on Amazon is unlike any other commercial platform. It has its own sets of rules, boundaries and constraints, but it also can provide opportunities as well. We can show any product or brand sold on Amazon how to improve its potential for revenue and visibility.”
Knowing Your Amazon HealthScore
The results that come from S2 CommerceView’s analysis reflect a Product HealthScoreTM, a ranking that validates and refutes many common and not-so-common issues that brands and manufacturers face.
“Since we have launched this tool and methodology, we have uncovered many opportunities,” Scartz said. For example, we have shown some brands how to improve their inventory management by making simple changes to their supply chain. We have worked with others to utilize their creative, audio and video more effectively to generate more revenue streams. And, we continue to work with companies to use better and smarter keywords to fully optimize search results.
“Oars + Alps asks for Product HealthScoresTM on a monthly basis so we can understand immediate opportunities to continue to drive traffic and conversion,” said Laura Cox, co-founder and CMO of Oars + Alps, a luxe beauty brand. “VCG’s Product HealthScoreTM review and analysis was pivotal to our brand when we had no previous brand awareness. The results that were initially uncovered helped us create a 1P vendor fulfillment model for our launch. But the team went far beyond a typical agency or consultancy by analyzing prices for negotiated Amazon wholesale costs to ensure we were creating maximum profitability.”
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“Our brand saw sustained month-over-month of 30 to 50%, and is now a leader in the luxury beauty category with an average 4+ star rating on Amazon. Based on what we learned from our Product HealthScore Oars + Alps has expanded distribution and gained a foothold in our category.”
“With S2 CommerceView,” Scartz concluded, ” VCG is creating a new standard of reporting for products and brands. Showing retailers, manufacturers and brand managers how to properly measure commerce on Amazon can go a long way in capturing revenues that, otherwise, would not end up in manufacturers’ pockets.”
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