Our MarTech Radar 2019 Brings You The Top 250 B2B Technology Companies That We Believe Would Continue to Excite Us the Most With Their Cutting– Edge Insights, Events, Content, and Product Updates.
According to a survey, 71% Martech leaders agree that their company lacks sufficient in-house martech talent; 61% of the IT leaders acknowledge lack of enough MarTech training and learning resources for Marketing professionals in dealing with traditional and advanced Martech stacks.
Last year, we published the MarTech RADAR 150 Technology landscape for B2B marketing and sales companies based on an extensive research and marketing analytics. In the last twelve months, a lot has changed in the MarTech landscape as we saw some significant mergers and acquisitions in 2018. In 2019, we have expanded our horizon to include a few more companies in the Marketing Technology RADAR. This year we are also including MarTech Training, Learning and Development Platforms that share abundant resources for Marketing and Sales professionals.
Why?
Because, Marketing Technology is no longer a dish of tech supremacy – but more of a cultural clash between companies that can provide smarter, personalized and highly contextual Customer Experience. And, it is only possible to deliver on promises when MarTech professionals train right with tools, technologies and read best content available from vendors, magazines and events.
We had an exciting time re-evaluating* what our MarTech RADAR companies did versus the rest in the B2B tech space.
Our research and listing was based on Accenture’s 4R Personalization Framework. Accenture had put forth ‘4R’ to guide MarTech companies in curating individual-centric contextual content and omni-channel services.
Here is your MarTech RADAR 250 that we hope have a lot to offer and why you should keep an eye on them.
Marketing Clouds for Total Customer Experience Management (The Big Five)
Marketing Automation
- HubSpot
- Pardot
- Salesfusion
- SharpSpring
- MailChimp
- Act-On
- Selligent Marketing Cloud
- ActiveCampaign
- Maropost
- GetResponse
- Adestra
- Demandforce
- Zaius
- Oracle Eloqua and Oracle Responsys
- Zoho
- Marketo
- Netcore Marketing Automation
- Mautic
- Drip Ecommerce CRM
- Keap (earlier Infusionsoft)
- LeadSquared
- Lead Liasion
- bpm’online
- GleanView
- Listrak
3D Interactive Sales & Marketing, Augmented Reality, Virtual Reality and Mixed Reality Applications
Customer Data Platforms and Customer Intelligence
- IgnitionOne
- Arm Treasure Data
- Lytics
- Segment
- Experian
- Acxiom
- Tealium
- BlueConic
- IPONWEB
- Optimove
- Hull.io
- Simon Data
- CaliberMind
- NGData
- Amperity
- AgilOne
Marketing Performance Management
- Allocadia
- Bizible
- Percolate
- Hive9
- Aprimo
- Anaplan
- SAS Marketing Ops
- Adobe Campaign
- Brightfunnel
- Infor MRM
Content Marketing and Engagement
- Uberflip
- Kapost
- SnapApp
- LookBookHQ(rebranded as PathFactory, as on 5 May 2018)
- Curata
- UpContent
- Outbrain Amplify
- Contently
- Sprinklr
- Hootsuite
- Oracle Content and Experience Cloud
- Mapp Digital
- Showpad
- SABIO
- Cheetah Digital
Event Management and Tracking
- Certain Event Automation
- etouches
- RegOnline by Cvent
- Eventbrite
- Bizzabo
- Hubb
- Splash
- Eventogy
- Symphony
- Eventsforce
- Hubilo
- Dryfta
Predictive Analytics and Sales Intelligence Tools
- Mintigo
- EverString
- Infer by Ignite
- Radius
- DiscoverOrg
- FICO Predictive
- Ambition
- Cien
- 6Sense
- Clari
- Datahug
- Qymatix
- Looker
- Tableau
- Infusionsoft
- TopOPPS
- Leadspace
- Pega
- Seismic
- InsideSales.com
- GoodData
- LeanPlum
- Neustar
- TechTarget
Data Science, Visualization, and Marketing Analytics (The 16)
- TIBCO
- Statistica
- Teralytics
- OmniSci (renamed from MapD Technologies)
- Buxton Analytics
- Alteryx
- Toluna
- LatentView
- Datorama
- Chartio
- Informatica
- DataFox
- Zilliant IQ
- DataXu
- Swrve
- Zementis
Media Intelligence and Social Media Monitoring
- Cision
- Talkwalker
- Meltwater
- Sysomos
- Synthesio
- Brandwatch
- Sprout Social
- Sendible
- NetBase
- Crimson Hexagon
- Track Maven
- Union Metrics
- Unmetric
- Socialbakers
- Audiense
- NUVI
- Simply Measured
- AgoraPulse
Conversational Marketing— Chatbots, Voice Assistants, Contact Center Automation
Audience Data and Identity Resolution
- Janrain
- Triton Digital
- Evergage
- Tru Signal
- Okta
- Bitium
- OneLogin
- LogMeIn
- Ysance
- SimilarWeb
- SmarterHQ
- Monetate
- Dynamic Yield
Video Marketing for B2B
- Wistia
- TwentyThree
- Animoto
- Vidyard
- Brightcove
- SproutVideo
- Knovio- Knowledge Vision
- Innovid
- BombBomb
- Zype
- Ooyala
- Kaltura
- Vimeo
- Panopto
Advertising, Post-Click Marketing and Ad Network Management
Digital Asset Management
State-of-the-Art Artificial Intelligence
- Conversica
- Fractal Analytics
- Invoca
- DeepIntent
- Uru
- Sensory
- Protagonist
- SalesBrain
- Lytics
- Sentient AI
- Equals 3
- Aivo
- Intercom
- Alexa for Business
Digital Advertising and Live Analytics
- SpotX
- Criteo
- 4C Insights
- PubMatic
- Marin Analytics
- Nielsen Analytics
- Marchex
- Comscore
- Dataxu
- Choozle
- Verizon Media DSP
- MediaMath
- Conversant
- The Trade Desk
- Quantcast
- Viant Advertising Cloud
- Steelhouse Edge
- Vungle
- Xaxis
- Pixability
- Teads
Video Conferencing
- GoToMeeting
- Zoom Video Conferencing
- RingCentral
- Skype for Business
- CiscoWebex
- BlueJeans
- UberConference
- Zoho Meeting
- Free Conference Call
- Polycom
- Fuze
- Qumu
MarTech and SalesTech Training
- Medill School of Journalism, Media, Integrated Marketing Communications
- Arke University
- HubSpot Academy
- LinkedIn Sales Navigator
- Salesforce Trailhead / Salesforce Learning Centre
- Adobe eLearning
- Content Marketing Institute(CMI)
- ITSMA Account-Based Marketing Certification and Mentoring Program
- Demandbase ABM
- Marketo University
- Gartner Marketing Technology
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